W Concept Exclusively Launches Designer Seok Junghye's New Brand "EEREP"

Designer Seok Junghye’s Brand Behind "Vunque"

W Concept announced on the 24th that it will exclusively introduce on its platform designer Seok Junghye's new brand "EEREP," as she is known as the "Midas of the domestic handbag market."

By exclusively launching designer Seok Junghye's new brand, who built a solid fandom with the handbag brand "Vunque," W Concept aims to attract more female customers in their 20s and 30s and to strengthen its competitiveness in the bag category.

Designer Seok Jeonghye launches new brand 'Iraeb' exclusively on W Concept.

EEREP is a compound word of "Especial" and "Irreplaceable," and is a brand that carries the meaning of proposing the irreplaceable specialness of everyday life. Its 39 core items include women's bags, wallets, and bag charms, and it puts forward the "Oval Line," characterized by a minimalist yet original silhouette, as its signature.

W Concept decided to pursue an exclusive launch, noting that the discerning taste of its core platform customers aligns with EEREP's brand identity. Based on its curation capabilities, the company plans to produce exclusive content tailored to the brand identity and to carry out customer data-based customized marketing to support EEREP’s successful entry into the market.

A launch promotion event has also been prepared. Until March 3, along with a launch commemorative coupon benefit, customers who purchase more than 300,000 won will receive an "EEREP satin pouch" on a first-come, first-served basis. In addition, customers who write a photo review after purchase will be entered into a draw to receive a flower-shaped bag accessory called the "Kara Charm."

Lee Sora, head of the bags and accessories team at W Concept, said, "We expect that the combination of W Concept's curation competitiveness and the designer brand will inject new vitality into the fashion market."