Soaring Pre-Sale Prices Turn Focus to Value for Money... Doosan Engineering & Construction's "Doosan We’ve & Sujain Bupyeong The First"

"Raw Material and Labor Costs Climb Together"...Endless Upward Trend in New Pre-Sale Prices in the Seoul Metropolitan Area
Near Sell-Out Imminent for This 400-Million-Won Line 7 Station-Area Complex in Bupyeong-gu

As apartment pre-sale prices rise steeply, the perception that "today is the cheapest" is becoming established as conventional wisdom in the real estate market. This is the result of higher raw material prices and soaring labor costs. Accordingly, projects that are currently selling a small number of remaining units are seeing near sell-outs, with inquiries pouring in from potential buyers.

According to the "Trends in Private Apartment Pre-Sale Prices" data released by the Korea Housing and Urban Guarantee Corporation (HUG), as of the end of 2025, the average pre-sale price of private apartments in the Seoul metropolitan area was 32.21 million won per 3.3 square meters, up 14.5% year-on-year.

This is the result of the upward trend that began in Seoul spreading across the entire metropolitan area. An analysis by Real Estate Info showed that, based on an exclusive area of 84 square meters last year, about 70%, or 18 out of 26 cities in Gyeonggi Province where pre-sales took place, recorded prices exceeding 600 million won.

The upward trend in pre-sale prices is expected to continue. According to data from the Korea Institute of Civil Engineering and Building Technology, the construction cost index has risen sharply since 2020, increasing by 30.1% through last year.

As this clear trend of rising supply prices has increased the burden of pre-sale prices, interest is also growing in existing pre-sales that still offer access at reasonable price levels. A representative example is "Doosan We’ve & Sujain Bupyeong The First," supplied by Doosan Engineering & Construction in Bupyeong-gu, Incheon.

Doosan Engineering & Construction’s Doosan We’ve & Sujain Bupyeong The First is a large-scale complex with a total of 1,299 households, and is currently selling some remaining units with an exclusive area of 46 square meters. This type is being offered in the 400 million won range, and is widely regarded as having a clearly reasonable price level. The first contract payment is 10 million won, and because it is located in a non-regulated area, it is free from various regulations such as interim payment loan restrictions and mandatory owner-occupation requirements.

Doosan Engineering & Construction’s Doosan We’ve & Sujain Bupyeong The First will also apply differentiated special designs such as partial curtain-wall look exteriors, glass railings, and "Homeniq," the residential service platform of Samsung C&T, to enhance residential satisfaction for occupants. In addition, Doosan Engineering & Construction’s Doosan We’ve & Sujain Bupyeong The First plans to provide a variety of community facilities that will improve residents’ daily quality of life, including a fitness center, GX room, and indoor golf practice range.

Doosan Engineering & Construction’s Doosan We’ve & Sujain Bupyeong The First also boasts an excellent location. It is well served by infrastructure such as Lotte Mart, Homeplus, Emart, Hyundai Department Store, and Bupyeong Market nearby, and there are many schools within walking distance, including Bugwang Elementary School, Buhung Elementary School, Bugwang Middle School, Buhung Middle School, and Bugwang Girls’ High School. Residents can also conveniently access the Samsan and Sangdong private education districts.

A real estate expert said, "In a phase where the rise in pre-sale prices is becoming structurally entrenched, opportunities to secure a large-scale complex near a station in the Seoul metropolitan area in the 400 million won range are becoming increasingly scarce," adding, "In particular, as the opening of the GTX-B line in the Bupyeong area becomes more visible, there is a high possibility that a transportation premium will be reflected in the future. For this reason, it is worth paying attention to the price competitiveness of Doosan We’ve & Sujain Bupyeong The First from both an end-user and investment perspective."