Hana Bank Introduces "AI Care Service" for Seniors...First in the Financial Sector

Hana Bank announced on the 23rd that it will introduce the financial sector's first AI-based customized phone service for senior customers, called the "AI Care Service," and begin its pilot operation.

The "AI Care Service" is a voice call service in which the AI voice assistant "Deundeuni" calls customers regularly on the days and at the times they set, checks in on their well-being, and provides daily life information. It can be used without installing any additional devices or apps, so even senior customers who are not familiar with the digital environment can use it.

"Deundeuni" designs personalized conversation topics that reflect seniors' interests and lifestyle patterns. Through this, it plans to deliver helpful information for everyday life, such as simple health management, seasonal foods, and culture and leisure, while also providing emotional comfort to customers who live alone or are separated from their families.

A free "AI Care Service" coupon will be offered to the first 300 or so customers who receive Hana The Next consultations both online and offline, and they can apply for the service directly through the webpage indicated on the coupon. Hana Bank plans to gradually expand the scope of eligible customers and the service functions during the pilot period.

Lee Eunjung, Head of the WM Division at Hana Bank, said, "We have newly launched a phone-based AI service to support the healthy daily lives of senior customers and enhance digital inclusion," adding, "Going forward, we will continue to introduce a variety of services centered on Hana The Next that support not only the financial needs but also the daily lives of our senior customers."