[Today’s New Products] Riding the Inner-Beauty Boom... GS25 Exclusively Launches Yeo Esther Collaboration Products

Unveils Two Liquid Inner-Beauty Supplements
Inner-Beauty Product Sales Jump 33% in January

GS25, a convenience store chain operated by GS Retail, announced on the 23rd that it will exclusively launch two liquid inner-beauty health supplements, "Prune Triple Strongshot" and "Glutathione Strongshot," in collaboration with medical doctor Yeo Esther.

Starting on the 25th, GS25 will be the exclusive convenience store channel to offer the new products from Esther Formula, which has a strong fan base on online and home shopping channels. The company plans to expand its inner-beauty product lineup by enhancing both accessibility and consumer appeal.

According to GS25, sales of inner-beauty related products in January this year increased by 32.6% year-on-year, showing solid growth. Reflecting seasonal trends where demand for body-shaping and skincare rises in spring, the company planned the launch accordingly.

Product images of 'Prune Triple Strong Shot' and 'Glutathione Strong Shot' (right), released by GS25 in collaboration with medical doctor Yeo Esther. GS25

Recently, the main purchasers of health-oriented products at convenience stores have been women in their 20s and 30s, and their interest is concentrated on inner-beauty products related to dieting and skincare. In particular, as the inner-beauty category is a core segment on beauty-specialized platforms where women in their 20s and 30s account for a high proportion of users, GS25 expects the same consumption trend to be valid in the convenience store channel as well.

The newly launched "Yeo Esther Prune Triple Strongshot" contains 500 mg of fermented prune extract powder produced using a lactic acid bacteria fermentation method, along with concentrated prune juice, lactulose, and D-sorbitol solution, focusing on promoting quick bowel movements and cleansing effects. With a sweet plum-flavored liquid formulation, it reduces the burden of intake and enhances palatability, and its larger liquid volume compared to other dual-formulation products is designed to ensure a sufficient intake amount.

"Yeo Esther Glutathione Strongshot" focuses on antioxidant care by containing 696 mg of liposomal glutathione (L-glutathione 90%, blended content 90%) for improved absorption, along with vitamin C at 300% of the Recommended Daily Allowance (RDA) and B vitamins at up to 2000% in high doses. Its refreshing lemon-flavored liquid formulation provides both convenience and appeal in consumption.

Both products incorporate packaging colors and functional expressions targeting women in their 20s and 30s, reflecting the "healthy-fun" trend that offers health management and enjoyable experiences at the same time. Each product is priced at 4,900 won and will be sold exclusively at GS25. A buy-one-get-one-free promotion will run from the launch date until the end of March.

Ko Woong, MD of the Life Living Team at GS Retail, said, "The inner-beauty category is both a core area of interest for female customers in their 20s and 30s and a rapidly growing category, and demand for related products is expanding even in convenience stores. By collaborating with Dr. Yeo Esther, who has both expertise and strong name recognition, to introduce exclusive products, GS25 is expected to become a new option for customers who want to conveniently manage their inner-beauty routines."