"Expanding the Luxury Market"... Gmarket Onboards Direct-Purchase Platform "MXN"

Luxury Database of Over 200,000 Items
Up to 20% Off Promotion on Gucci, Burberry and More

Gmarket announced on the 23rd that it is partnering with MXN Commerce Italy (hereinafter MXN), a cross-border e-commerce platform specializing in overseas luxury brands, to strengthen its luxury direct-purchase category.

MXN is an overseas direct-purchase platform that offers products from popular global brands based on a luxury database (DB) of more than 200,000 items. It deals exclusively in genuine products and provides integrated support for international shipping and customs clearance procedures, allowing even customers with no direct-purchase experience to use the service with confidence.

Gmarket Adds Luxury Direct-Purchase Platform 'MXN' to Its Marketplace. Gmarket

Through the onboarding of MXN, Gmarket has significantly expanded the range of global luxury brands available. From emerging luxury brands that lead trends, to traditional luxury brands that have been loved for a long time, as well as popular footwear brands, a wide variety of products are gathered in one place so that customers can easily compare and purchase them.

Gmarket has also prepared a launch promotion. For one week until March 1, it will run the "Spring Luxury Overseas Direct Purchase" event, offering all Gmarket customers an 8% discount coupon and a 10% overlapping brand coupon to increase the perceived discount benefit.

In particular, the "Daily Brand Special," which features different brands every day, further enhances the discount benefits. By combining an 8% discount coupon with a 12% overlapping brand coupon, customers can receive up to 20% off. The main discounted brands by day of the week are as follows: Ganni and Stone Island (Monday and Tuesday); Burberry (Wednesday); Max Mara (Thursday); Gucci, Longchamp, and Dragon Diffusion (Friday and Saturday); Birkenstock, On Running, Camper, Premiata, and New Balance (Sunday). The promotional products are offered at limited-quantity special prices and the event may end early when the prepared stock is sold out.

Detailed information about the event can be found by searching for "MXN" on the Gmarket website. Customers can also access the related mini shop by searching for "Luxury Direct."

A Gmarket representative said, "As customer demand for overseas luxury goods continues to grow, we have further strengthened our product competitiveness through collaboration with a highly reliable platform," adding, "With a variety of discount coupons and daily brand specials, customers will be able to experience popular luxury items at reasonable prices."