Introducing the Jeonnam Top 10 High-Quality Branded Rice to Lunar New Year Travelers

Promotional Campaign for Returning Visitors at KTX Gwangju Songjeong Station

NongHyup Jeonnam Headquarters, together with Jeonnam Province, Gwangju Metropolitan City, and the NongHyup Rice Processing Center Gwangju-Jeonnam Council, held the 'Jeonnam Top 10 High-Quality Brand Rice Consumption Promotion Campaign' on the 13th at the plaza of KTX Gwangju Songjeong Station targeting homebound travelers. Provided by Jeonnam NongHyup.

Nonghyup Jeonnam Headquarters announced that, together with Jeollanam-do, Gwangju Metropolitan City, and the Nonghyup Rice Processing Center Gwangju-Jeonnam Council, it carried out the "Jeonnam Top 10 High-Quality Branded Rice Consumption Promotion Campaign" on the 13th at the plaza of KTX Gwangju Songjeong Station, targeting returning visitors who came back to their hometowns for the Lunar New Year holiday.

This event was prepared to directly promote the excellence of Jeonnam rice to returning visitors and to encourage increased consumption of the region’s leading branded rice. On-site, they handed out the Jeonnam Top 10 high-quality branded rice and focused on intensive promotion to enhance the quality competitiveness and reliability of rice from Jeonnam and Gwangju.

In particular, to help visitors feel the festive atmosphere of the Lunar New Year, the event also featured a jegichagi (traditional shuttlecock-kicking game) experience for returning visitors, along with an on-site survey on the “Eat Breakfast” campaign, providing them with an opportunity to enjoy traditional games while also recognizing the importance of eating breakfast.

In addition, at the event venue, they conducted promotional activities for the “Hometown Love Donation Program,” in which Jeonnam has ranked first nationwide for three consecutive years, as well as an “African Swine Fever (ASF) Prevention and Quarantine Promotion Campaign” to preemptively block the potential introduction of diseases due to the increase in returning visitors.

Head of Headquarters Lee Gwangil said, “We organized this event to convey the excellent quality and value of Jeonnam rice to those returning to their hometowns for the Lunar New Year holiday, and at the same time to raise awareness of the importance of practicing eating breakfast,” adding, “We hope that high-quality Jeonnam rice will continue to be regularly enjoyed in everyday life.”

Meanwhile, the “Jeonnam Top 10 High-Quality Branded Rice” program is a project promoted by Jeollanam-do since 2003 to improve the quality of Jeonnam rice and enhance its brand value, through which Jeollanam-do selects representative Jeonnam rice brands that consumers can trust and choose, based on thorough quality control.