Korea Tourism Organization Participates in Thailand Travel Fair with Honorary Ambassador Actor Park Bogum

The Korea Tourism Organization announced on January 26 that it promoted Korean tourism by participating in the "2026 Thailand International Travel Fair (TITF)" held at the Queen Sirikit National Convention Center (QSNCC) in Bangkok, Thailand, from January 21 to 25. In particular, the 2026 Korea Tourism Showcase, featuring actor Park Bogum, Honorary Ambassador for Korean Tourism, received an enthusiastic response from the local audience.

TITF is the largest international travel fair in Thailand, and this year, approximately 300,000 people attended the event.

Park Bogum, Honorary Ambassador for Korean Tourism, is introducing recommended travel destinations in Korea at the "2026 Korea Tourism Showcase" held in Bangkok, Thailand on the 24th.
[Photo by Korea Tourism Organization]

The Korea Tourism Organization, together with a total of 37 organizations including local governments, airlines, and travel agencies, promoted the diverse appeal of Korean tourism under the theme of "K-Lifestyle." Notably, the "K-Beauty Zone," where visitors could experience Korean cosmetics and receive personal color consultations, the "K-Culture Zone," where they could try on Hanbok and traditional Korean hats, and the "K-Local Zone," which showcased regional attractions, all proved to be highly popular.

On January 24, the 2026 Korea Tourism Showcase was held to present trendy Korean travel content to local Thai consumers. Actor Park Bogum introduced his recommended travel destinations in Korea based on his own experiences, drawing great interest from Thai fans. The popular Thai idol group DICE and influencer Bangkokboy also hosted a talk show focusing on unique aspects of Korean travel, such as fashion, cuisine, and beauty.

The Korea Tourism Organization stated that it achieved tangible results in attracting visitors through special promotions linked to the fair. The "3+1 Accommodation Promotion," conducted in collaboration with the online travel platform Traveloka, led to actual bookings for trips to Korea. In addition, more than 12,500 business and consumer consultations were held during the fair, laying the groundwork for expanding demand for travel to Korea in the Thai market.

Kim Jonghun, Executive Director of the International Tourism Division at the Korea Tourism Organization, said, "As of the second half of 2025, the number of Thai visitors to Korea has increased by more than 10% compared to the same period the previous year, showing a sharp recovery. The Korea Tourism Organization will do its utmost to support the recovery of the Thai outbound travel market to Korea, which has been stagnant for some time."