"Leggings Are Completely See-Through, Too Embarrassing": Lululemon Advises Wearing Nude Underwear After Complaints

Lululemon Adds Sizing and Underwear Guidelines
After "Sheerness Controversy" Over Leggings

Lululemon leggings product. The product in the photo is for illustrative purposes only and is not directly related to the content of the article. Lululemon Instagram

After receiving a flood of consumer complaints that its new leggings were excessively sheer, the sportswear brand often referred to as the "Chanel of yoga wear" added a notice to its product guidelines advising customers to wear nude-colored underwear.

According to Bloomberg and other sources on January 22 (local time), Lululemon launched its new "Get Low" collection earlier this year. The product page described the leggings as "seamlessly designed for weight training. With four-way stretch capabilities, they hug the thighs and glutes during any high-intensity movement, creating a firm silhouette."

However, consumers complained that the fabric was so thin that their bodies were clearly visible when worn. On Lululemon's North American online store, reviews included comments such as "The underwear line is way too visible," "The buttocks area is completely see-through-it's not just slightly sheer, it's almost like pantyhose," "Everything shows when you bend over," and "It's too embarrassing to wear." Ultimately, Lululemon removed the product from its North American online store just three days after its launch.

Lululemon Get Low Collection product embroiled in 'sheerness controversy.' Lululemon online store

Subsequently, on January 21, Lululemon resumed online sales of the product. The product itself was unchanged. Instead, the U.S. and Canadian online stores added a notice advising customers to "order one size up and wear seamless, skin-toned underwear." This notice was not added to the European online store, where sales had not been suspended.

In a statement that day, Lululemon said, "We take our customers' feedback seriously," adding, "To better support customers in making purchasing decisions, we have updated our product education information with new guidelines on fit, sizing, and function."

This is not the first time Lululemon has faced issues with a new product launch. In July 2024, the new "Breeze Thru" product was pulled from sale shortly after release due to comfort concerns. In 2013, Lululemon experienced a major incident when it recalled 17% of its leggings made from its signature "Luon" fabric due to sheerness issues.