[Today's New Product] "Ilpoom Jinro Mild" Revamps Packaging... Emphasizing Smoothness and Premium Sensibility

Label and Bottle Cap Colors Changed to Express Product Identity and Value

HiteJinro announced on January 22 that it will revamp the packaging of "Ilpoom Jinro Mild." The company has completed the renewal of the entire Ilpoom Jinro lineup, aiming to more clearly convey the unique identity of each product and strengthen its premium image.

"Ilpoom Jinro Mild" is a low-alcohol (16.9% ABV) product in the premium distilled soju brand Ilpoom Jinro, launched last year to meet the needs of consumers seeking a smoother and lighter drinking experience. With this being the first package renewal since its release, the colors of the label and bottle cap will be changed.

This package renewal focuses on intuitively conveying both the "smoothest taste" and "premium sensibility" of Ilpoom Jinro Mild. To visually express the product's identity and value, an "emerald green" color-offering a luxurious yet sophisticated feel-has been applied in line with the concept of a smooth spirit.

The renewed Ilpoom Jinro Mild will be rolled out sequentially across nightlife venues and home channels nationwide starting from the fifth week of January. The volume, spirit quality, and price remain unchanged.

A HiteJinro representative stated, "Ilpoom Jinro Mild maintains the deep flavor of Ilpoom Jinro while delivering the smoothest taste, boasting a quality on another level. We carried out this renewal to further clarify its unique identity," adding, "As Korea's leading distilled soju brand, Ilpoom Jinro will continue to lead and expand the domestic premium soju market."