[Today's New Product] Seven Eleven Launches Three PB Snacks in Collaboration with Inapisquare

Collaboration with a Design Studio
First Case Among Snack Products
Applied to Inapisquare’s Signature Color Packaging

Seven Eleven announced on the 22nd that it has collaborated with Inapisquare to launch three types of private brand (PB) snacks. Inapisquare is a creative design studio with a strong fandom among Generation Z.

Seven Eleven revealed that this year, it will expand its scope to include design companies through "art collaborations." The partnership with Inapisquare marks the first time such a collaboration has been applied to snacks. Designs by Inapisquare, which have typically been seen in merchandise and fashion brands, have now been incorporated into popular consumer goods like snacks.

Seven Eleven announced on the 22nd that it has collaborated with Inapisquare to launch three types of private brand (PB) snacks. Photo by Seven Eleven

The new products include a total of three items: "Seven Select Inapi Wafer (Strawberry, Matcha)" and "Seven Select Inapi Love Mix." The packaging features Inapisquare’s signature black-and-white drawing design.

First, the two types of Seven Select Inapi Wafers offer trendy flavors inside thin and crispy sand wafers. The newly launched Seven Select Inapi Love Mix expresses the brand’s black-and-white identity through the shape and taste of the snacks.

To celebrate the launch, a promotion will be held. For the entire month of February, a 2+1 event will be offered for all three Inapisquare collaboration snacks.

Kim Nayoung, the MD in charge of the PB team at Seven Eleven, stated, "Last year, Seven Eleven’s collaborative planning received a great response in the market. This time, we have expanded into food products by partnering with a design studio that Generation Z is passionate about. We will continue to introduce differentiated products that combine taste, trends, and fun through unique collaborations."