Lotte Department Store Secures 170,000 Hanwoo Sets for Lunar New Year Gifts... Curation Volume Up 15%

Premium "Seolhwa Hanwoo" and Small-Package Hanwoo Now Available
Expanded Selection of High-End Meat Gifts Including Lotte Hotel Hanwoo
More Choices for Customers

Lotte Department Store announced on January 22 that it has secured approximately 170,000 sets of Hanwoo beef, a popular gift for the Lunar New Year, and has expanded its range of "Hanwoo Preference Curation" gifts, with "personalization" as the key theme.

Lotte Department Store Lunar New Year Hanwoo Gift Set. Provided by Lotte Department Store

The Hanwoo Preference Curation lineup is characterized by allowing customers to choose based on various criteria such as marbling, thickness, and cut. Lotte Department Store has increased the volume of its Hanwoo Preference Curation offerings by about 15% compared to the previous year.

First, the "Marbling Curation Sirloin & Tenderloin" set (total 0.9kg, 310,000 KRW and 360,000 KRW) allows customers to compare the same cut across different marbling grades, from 1++ to 1 grade, according to their marbling preference. There is also the "Thickness Curation Sirloin & Striploin" set (1.6kg, 500,000 KRW and 510,000 KRW), which features various thicknesses from thin slices to thick steaks. In addition, the "Cut Curation Premium" set (1.2kg, 430,000 KRW) includes special cuts such as skirt, outside skirt, and chuck flap tail along with sirloin, tenderloin, and striploin, while the "Cut Curation Boiled Beef" set (1.2kg, 170,000 KRW) consists of brisket, shank, bottom round, and brisket point.

The supply of "Seolhwa Hanwoo," Lotte Department Store's flagship premium Hanwoo, has also been doubled. "Seolhwa Hanwoo" goes beyond the traditional 1++ grade, inspired by Japan's top Wagyu 12-level marbling standard, and is meticulously selected by Lotte Department Store buyers for marbling density, color, and the harmony of lean meat and fat.

The store has also strengthened its lineup of small-packaged products reflecting the "small premium" consumption trend. The "Lepicerie Hanwoo Small Happiness" series offers select cuts in small portions for rational consumption. The series consists of six products, ranging from the "Hanwoo Steak Small Happiness Premium" (0.9kg, 310,000 KRW) to the "Hanwoo Grilled Small Happiness Special" (0.6kg, 200,000 KRW).

Lotte Department Store has also prepared a wide selection of Hanwoo from renowned regions across the country, each with distinct flavors depending on their origin and breeding environment. This year, the store is newly introducing organic Hanwoo from Sancheong County, Gyeongsangnam-do, which has been designated as a large-scale eco-friendly agricultural district. It has also expanded the scale of gift sets featuring "Ulleung Chikso," a traditional native breed from Ulleung Island. Ulleung Chikso is a rare breed, accounting for less than 1% of all Hanwoo, and is known for its deep beef aroma and lingering savory flavor.

Additionally, the supply of "Lotte Hotel Hanwoo" has been increased by 20% compared to last year. Only the highest-grade Hanwoo is carefully selected, managed under a cold chain system, and presented in premium packaging to enhance its value.

Ahn Woong, Chief Buyer of Livestock at Lotte Department Store, said, "We have prepared a diverse range of Hanwoo, the representative premium gift for the holidays, to reflect evolving consumer trends such as personalization, curation, and small packaging. We will continue to introduce differentiated Hanwoo offerings that closely reflect our customers' preferences."