Jeonnam Agricultural Cooperative Practices 'Nongshim Cheonsim Movement' with NongHyup Mokuchon

Promotional Event for Domestically Produced Livestock Products
Targeting Executives and Employees

On the 21st, the Jeonnam Headquarters of the National Agricultural Cooperative Federation held a campaign to promote the consumption of domestic livestock products and the Nongshim Cheonsim Movement for all executives and employees of the Jeonnam Agricultural Cooperative at the lobby on the first floor of the Jeonnam Headquarters. Provided by the National Agricultural Cooperative Federation Jeonnam Headquarters

On January 21, the Jeonnam Headquarters of the National Agricultural Cooperative Federation held an event in the lobby on the first floor of the Jeonnam Headquarters, targeting all executives and employees of the Jeonnam Agricultural Cooperative, to promote the consumption of domestically produced livestock products and to carry out the Nongshim Cheonsim Movement.

The event was attended by Lee Gwangil, Head of Jeonnam Headquarters; Jang Jaeyoung, Head of Jeonnam Headquarters at NH Nonghyup Bank; Cha Sanghun, Chairman of the Jeonnam Labor Union; Pyeon Jihyung, Director of the Jeonnam Inspection Bureau; Yoon Jeomsook, General Manager of NongHyup Life Insurance Jeonnam; and Jeong Seoyeon, Head of the Jeonnam Center at NongHyup Mokuchon.

This event was organized based on the spirit of 'Nongshim Cheonsim,' which is a core value of the cooperative, with the understanding that expanding the consumption of domestically produced livestock products is directly linked to the income stability of livestock farmers. The aim was to encourage executives and employees of the cooperative to take the lead in spreading a consumer culture that puts the value of 'Nongshim Cheonsim' into practice.

In particular, NongHyup Mokuchon showcased a variety of products suitable as gifts for the Lunar New Year, such as the recently launched 'Saengsaeng Yukpo Set,' and received a great response from executives and employees through tasting and giveaway events.

Jeong Seoyeon, Head of the Center, stated, "NongHyup Mokuchon products use domestically produced livestock, so simply consuming Mokuchon products is a way to support livestock farmers."

Lee Gwangil, Head of Jeonnam Headquarters, said, "This event was an opportunity to put the value of Nongshim Cheonsim into practice and to share that the help of each and every executive and employee can be a great support to livestock farmers. Jeonnam Agricultural Cooperative will continue to faithfully fulfill its role of coexisting with farmers by expanding the consumption of domestically produced livestock products together with its affiliates."