SKT Establishes New Subcommittees for Customer Trust... First Meeting of the Year Focuses on "Delivering Tangible Change to Customers"

Sharing the Direction for Restoring Customer Trust... CEO Jaeheon Jung Attends
Jaeheon Jung: "We Will Show a Customer-Centric, Transforming SK Telecom"

SK Telecom announced on January 21 that it had held the first regular meeting of the Customer Trust Committee this year.

During the meeting, participants reviewed last year's customer trust levels and discussed measures to further strengthen trust recovery efforts in the coming year. The meeting was attended by key executives, including Jaeheon Jung, CEO and President of SK Telecom; Myungjin Han, Head of the Mobile Network Operator (MNO) Company-in-Company (CIC); and Hyeyeon Lee, Head of Customer Value Innovation, as well as Wan-gi An, Chairman of the Customer Trust Committee, and a total of 12 committee members.

Jaeheon Jung, CEO of SK Telecom, is giving a presentation at the "SK AI Summit" held at COEX in Gangnam-gu, Seoul on November 3, 2025. Photo by Dongju Yoon

The Customer Trust Committee was established in May last year in response to the USIM hacking incident, aiming to restore customer trust. Since its inception, the committee has held regular meetings to discuss strategies for regaining customer confidence.

In his opening remarks, Chairman Wan-gi An stated, "For the past eight months since the committee's launch, we have supported consistent and systematic trust recovery efforts from a mid- to long-term perspective, always prioritizing the customer." He added, "This year, leveraging the expertise of each committee member, we will strengthen two-way communication between customers and SK Telecom and actively serve as 'ambassadors' to communicate our trust recovery initiatives to customers."

This year, the committee will establish four new subcommittees, each focusing on a specialized area: ▲ Consumer Protection ▲ Customer Communication ▲ Social Responsibility Enhancement ▲ Consumer Insight. The subcommittees will be led by the following members: Jongwon Shin (former Chairman of the Consumer Dispute Mediation Committee), Chaeyeon Kim (Professor of Psychology at Korea University), Jeonghye Son (Attorney at Hyemyung Law Firm), and Nando Kim (Professor Emeritus at Seoul National University).

The committee will share customer-centric insights and advise on customer communication strategies within each subcommittee. In addition, it will review necessary measures to ensure the effectiveness of trust recovery activities. The committee also plans to recommend improvements by activating each subcommittee, supporting prompt and transparent dispute resolution to protect customers in the event of conflicts.

SK Telecom and the committee plan to discuss concrete action items, such as creating opportunities for direct communication with customers to enhance execution. The role of the 100-member customer advisory group, which has been operated in conjunction with the Customer Trust Committee, will also be expanded and strengthened.

Jaeheon Jung, President of SK Telecom, stated, "This year, we aim not only to restore trust with our customers but also to deepen these relationships and deliver activities that customers can tangibly experience. We will focus all of the company's capabilities on our core mission-putting customers at the center-to demonstrate a 'transforming SK Telecom' to our customers."