[Today's New Product] "Increased Quantity, Lower Price" Shinsegae Food Launches 'Guobaorou' and 'Crispy Chili Fritters'

Large-Capacity Ready Meals Over 1kg Gain Popularity Amid Inflation
Aiming to Ease the Burden on Consumers' Grocery Bills

Shinsegae Food has introduced value-oriented, large-capacity ready-to-eat meals targeting the era of high inflation.

On January 21, Shinsegae Food announced the launch of "Guobaorou" and "Crispy Chili Fritters" as exclusive value-oriented, large-capacity ready-to-eat meals for Emart Traders.

"Guobaorou" is a Chinese-style dish made with 100% domestically sourced pork loin and glutinous rice flour, resulting in a crispy exterior and moist interior. Offered in a large 1.3kg package, it comes with three packs of special sauce, allowing consumers to enjoy it over multiple servings. The price is 15,980 KRW. Compared to Shinsegae Food’s existing similar small-sized products (400-500g), the weight has been doubled, and the price per unit weight has been reduced by approximately 30%, enhancing cost-effectiveness.

Provided by Shinsegae Food.

"Crispy Chili Fritters" is a 900g large-capacity fried ready-to-eat meal, generously filled with whole domestic Cheongyang chili peppers, pork, tofu, and vegetables. The price is 15,280 KRW. Both products have been developed using Shinsegae Food’s proprietary freezing technology, ensuring taste and quality are maintained even during long-term storage.

Shinsegae Food plans to continue expanding its lineup of value-oriented, large-capacity ready-to-eat meals such as the newly launched "Guobaorou" and "Crispy Chili Fritters." This decision is based on the observation that, as high inflation persists, more consumers are seeking large-capacity or bundled products that offer generous portions at reasonable prices.

In fact, the "Bulgogi Cheeseburger" (6 pieces, 11,980 KRW), launched by Shinsegae Food at Emart Traders in June last year, has received a positive response as it allows consumers to enjoy six burgers filled with juicy bulgogi patties, cheese, ham, and coleslaw at a price in the high 1,000 KRW range per burger. Since its launch, the average monthly sales volume has increased by 17%. In addition, the "Jungang Haejang Korean Beef Tripe Soup" (3 servings, 1.35kg), developed in collaboration with Jungang Haejang, is also recording average monthly sales of 10,000 units.

A Shinsegae Food representative stated, "In the current high inflation environment, consumers are placing increasing importance on 'real value for money' that they can truly feel," adding, "We will continue to introduce large-capacity products that combine quality and price competitiveness, offering products tailored to consumer demand."