LF to Launch U.S. Recovery Shoe Brand "OOFOS" in Korea

Premium Lineup to Expand After the 2026 SS Season

LF announced on January 21 that it will officially launch the domestic business of the American recovery shoe brand OOFOS.

OOFOS is a brand that began in Massachusetts, United States, in 2010. It is recognized as a leading brand in the recovery shoe category, especially in the running and fitness sectors across North America. By applying its proprietary OOfoam material to various footwear, OOFOS has emphasized the importance of foot health recovery before and after exercise.

LF announced on the 21st that it will officially launch the domestic business of the American recovery shoe brand OOFOS. Photo by LF

The OOfoam material is designed to absorb approximately 37% more impact on the feet compared to conventional shoe foam materials. Its patented footbed (insole structure) stably supports the arch of the foot, reducing ankle energy expenditure by up to 47%.

OOFOS is also known for product names such as OOriginal and OOahh, inspired by the natural exclamations of "OO" that people make when wearing the slippers.

LF began selling OOFOS on LF Mall on January 5 and plans to expand its product lineup and diversify sales channels starting from the 2026 spring and summer (SS) season. The company intends to carry out marketing activities that reflect the characteristics of both lifestyle and performance distribution channels.

An LF representative stated, "As high-activity sports such as running and tennis continue to gain popularity, interest in pre- and post-exercise care is rapidly increasing. Through OOFOS, we aim to offer a new recovery experience that relieves foot fatigue with just a single pair of shoes."