"AI Assists with Gift Recommendations"... KakaoTalk Revamps Gift Service

AI-Powered Product Summaries and Recommendations
Ranking Tab Revamped with Trending, Category, and Gift Theme Sections

Kakao is introducing artificial intelligence (AI) to KakaoTalk Gift to assist with gift recommendations and product information summaries.

On January 20, Kakao announced that it has completely revamped the ranking tab and product detail screen of KakaoTalk Gift. According to Kakao, this update aims to provide an intuitive user experience throughout the entire shopping process, including gift exploration, product comparison, and purchase, tailored to the purpose of the gift.

Kakao announced on the 20th that it has completely revamped the ranking tab and product detail screen of KakaoTalk Gift. Photo by Kakao

With this update, AI will help users compare products by providing information such as a one-line summary of product features and recommended recipients. The AI analyzes product information, and displays product attributes, intended recipients, and gift purposes as tags on the detailed page. This feature is being piloted in the beauty, food, and health categories, with plans to expand it to all categories in the future.

The ranking tab has been redesigned so users can explore rankings based on gift purpose, budget, and preferences. To make it easier to find currently popular gifts and new products, the previous two ranking tabs have been expanded to three: "Trending," "Category," and "Gift Theme."

The newly added Trending tab features sub-tabs such as "Self-Purchased," "Wish TOP," "Exclusive," "Discount Benefits," and "NEW," focusing on products that have recently gained popularity. The Category tab organizes rankings by detailed categories such as makeup, perfume, and skincare. The Gift Theme tab offers rankings across 14 themes tailored to various gift purposes and recipients, including birthdays, housewarmings, encouragement, and gratitude.

All ranking tabs now provide filter functions by gender, age group, and price range, enabling more precise exploration of products suitable for the intended recipient. The number of products displayed per ranking has also been expanded to a maximum of 500.

The product detail screen has also been enhanced. The information structure and recommendation area have been improved so users can easily view gift information and recommendations at a glance. At the bottom of the product detail screen, the recommendation area has been expanded to allow users to compare and explore related items of interest.

A new "Benefit" section has been added to consolidate exclusive benefits available only through KakaoTalk Gift. This section provides an overview of benefits such as payment perks, partner membership point accumulation, long-term interest-free installments, GiftX, free gifts, gift wrapping, and custom-made products.

Going forward, Kakao plans to temporarily operate special issue day rankings for seasonal events such as Lunar New Year and Valentine's Day within the Gift Theme rankings, and to offer limited-time rankings in the Trending tab during promotional periods for KakaoTalk Gift.

Jeon Seongjun, Performance Leader of Kakao Commerce, stated, "This update focuses on improving the entire gift-giving process, from exploration based on gift purpose and preferences to purchase decisions assisted by AI-based information summaries and recommendations," adding, "We will continue to enhance the customer experience optimized for the KakaoTalk Gift service."