"Elegant Yet Practical"... Starbucks Lunar New Year Gift Sets Available for Pre-Order Starting January 20

14 Days of Pre-Orders Until February 2
Free Shipping on All Orders, No Minimum Purchase
Curated Around 50,000 Won Price Point

Starbucks Korea announced on January 20 that it will launch its 'Lunar New Year Gift Collection' for the holiday and begin pre-orders through its app's online store. This year, the pre-order period has been doubled compared to last year, running for 14 days from 10:00 a.m. on January 20 until 10:00 a.m. on February 2.

The Lunar New Year gift collection has been curated around products priced at approximately 50,000 won, reflecting customer feedback on preparing gifts for the holiday.

Starbucks Lunar New Year Gift Set

To start, five types of Lunar New Year gift foods are being introduced, perfect for families to enjoy together and create a festive atmosphere. The 'Almond Jeonggwa Set,' featuring traditional and nutty flavors such as almonds, gamtae seaweed, and black sesame, is suitable for family members of all ages. In addition, three types of Lunar New Year cookie sets are being released both online and in stores, including the 'Peanut Choco Rice Cake Pie,' which combines chewy rice cake with hazelnut cream and has been brought back due to overwhelming customer demand, and the 'Assorted Cookie Tin Set,' which features a selection of cookies carefully chosen by Starbucks. Each set comes with a special holiday shopping bag.

Additionally, the 'Korean Rice Crackers,' available in roasted seaweed and peanut flavors, are recommended as holiday gifts for customers who prefer traditional snacks and will be sold exclusively at offline stores starting January 20. Notably, in-store purchases of Lunar New Year gift foods come with a special norigae-shaped hang tag packaging service, further enhancing the festive mood.

The online store will also offer the most popular coffee products for gifting during the holidays, as well as practical lifestyle merchandise.

Starbucks Lunar New Year Gift Set

For coffee gifts, the 'VIA Assortment Set' allows customers to experience a variety of Starbucks' premium stick coffees. Presented in a tin case, perfect for gifting the same beans enjoyed in stores, this set was so popular during last year's pre-order period that it sold out early. It is being re-released exclusively through the online store for this Lunar New Year. The 'Origami & Mug 2P Set' combines Pike Place drip bags, which reflect Starbucks' heritage, with ceramic mugs engraved with the Siren logo, making it an ideal and practical holiday gift.

The newly launched 'Variety Towel 3P Set,' featuring Starbucks' signature colors and logo, is a versatile gift suitable for all ages. Other towel products are also being introduced as part of a New Year towel replacement event, with discounts of up to 33% off the set price when using coupons.

Other items include the warm-toned 'Stacka Color Mug Bowl 3P,' re-released in a gift-friendly package, and the large-capacity 'Dante Tumbler' in four types-must-haves for the upcoming long holiday. Each Dante Tumbler purchase comes with a tumbler travel bag, allowing customers to store both the tumbler and personal items together in their carrier.

Starbucks Lunar New Year Gift Set

Discounts and Bonus Stars... Exclusive Benefits for Pre-Order Customers

Customers who pre-order Lunar New Year gift items will receive free shipping on all products with no minimum purchase requirement, as well as a delivery date selection service. The delivery date selection service allows customers to choose a shipping date from among 14 available days (excluding Saturdays) between January 27 and February 11, making it convenient to send gifts on the preferred date.

Additionally, Starbucks Rewards members will receive New Year's cash coupons on a first-come, first-served basis, based on their membership tier. Gold members will receive a 10,000 won discount coupon with purchases of 50,000 won or more, while Green and Welcome members will receive a 5,000 won coupon with purchases of 30,000 won or more. Additional discount coupons are available, offering up to 20% extra savings through tiered cart discounts. When purchasing recommended gift items such as Lunar New Year cookie sets, coffee, and handle glass sets, customers will also earn three extra Stars.

Customers who purchase more than 30,000 won in pre-order Lunar New Year products will also receive one of four 'Bearista Amulet Magnets,' which are meant to ward off bad luck and bring good fortune, adding an element of fun to holiday gifting. For orders placed via KakaoTalk Gift or regular online store purchases, an engraving service for tumbler hang tags is also available.

Starbucks is emphasizing the meaning of holiday gifting by providing a special reusable bag for Lunar New Year exclusively to customers who purchase gift coffee and merchandise through the online store. Furthermore, starting February 2, as the holiday approaches, Starbucks will launch a special event page on the online store and continue to introduce new Lunar New Year gift products.