[Today's New Product] Mom's Touch Launches Two New "Direct Flame Bulgogi Burgers" for the New Year

Capturing the Rich Smoky Flavor of Flame-Grilled Bulgogi
Expanding the Burger Category

Mom's Touch announced on January 20 that it has launched two new "Direct Flame Bulgogi Burgers" as its first new menu items for the Year of Byeong-o, 2026. These burgers are grilled over an open flame to deliver a rich smoky flavor.

With the launch of these new products, Mom's Touch has strategically expanded its burger category to include not only its existing chicken and beef patties but also new offerings. Unlike typical ground meat patties, the two types of Direct Flame Bulgogi Burgers feature meat grilled directly over fire, resulting in a deep smoky aroma. The burgers offer a unique experience with their intense smoky flavor and tender, chewy texture.

Direct Flame Bulgogi Burger 2 Types Launch Poster. Mom's Touch

The two Direct Flame Bulgogi Burgers are available in two versions to suit customer preferences: a spicy option and a savory cheese option. The "Buldaebak Direct Flame Bulgogi Burger" combines the flavor of flame-grilled bulgogi with a spicy kick, featuring a blend of savory cheese and spicy sauce for a bold taste. The "Daebak Direct Flame Bulgogi Burger" pairs a creamy cheese sauce with smoky grilled meat, creating a savory and universally appealing flavor enjoyed by people of all ages.

To celebrate the new year and bring good fortune to customers who purchase a Direct Flame Bulgogi Burger set, Mom's Touch is also running a special limited-edition merchandise promotion. Starting January 20, customers who purchase either the "Buldaebak Goods Set" or the "Daebak Goods Set" can buy a natural mother-of-pearl "Lucky Pollack Keyring"-believed to ward off bad luck and attract good fortune-at a discounted price of 3,900 won, approximately 64% off the regular price of 10,900 won. Additionally, all customers who purchase the new products will receive a "Mother-of-Pearl Style Sticker" on a first-come, first-served basis.

A representative from Mom's Touch stated, "These new menu items have been carefully developed so that customers can experience the overwhelming taste and quality unique to Mom's Touch, not only in our chicken and beef burgers but also across an even wider range of categories."