"Jejeongsin Yujibi-yong" Premieres on YouTube Channel "ORKSHOP"
Running and Freediving Episodes... New Uploads Every Friday
On January 19, Kakao Pay announced the release of its original entertainment-style content series, "Jejeongsin Yujibi-yong," which explores office workers' hobbies and related spending experiences.
The content has been uploaded to its own YouTube channel, "ORKSHOP." The series brings together office worker lifestyles and the trend of "taste-driven consumption" into a cohesive narrative.
"Jejeongsin Yujibi-yong" is a newly coined term referring to the cost one willingly pays for things they love, and the show was planned around this concept.
Under the slogan "Salaries pass by, but fandom remains," the series aims to capture the daily lives and spending habits of office workers who enjoy a variety of hobbies. The show is hosted by Hyojung of Oh My Girl.
Recent episodes, such as "Running" and "Freediving," focus on scenes where office workers relieve stress through healthy hobbies.
Kakao Pay reported that viewers have responded positively, noting that the conversations between MC Hyojung and the guests enhance immersion.
In the future, the series will expand its topics to include knitting, ballet, horseback riding, and camping. New episodes will be uploaded regularly to ORKSHOP every Friday at 5 p.m.
Promotions linked to the content release are also being launched. Kakao Pay is running a "Jejeongsin Yujibi-yong 1 million won" prize draw event and is offering instant discounts for Kakao Pay payments through collaborations with partner companies.
Partners include Good Runner Company in the running sector and Sebi in the knitting sector, among others.
A Kakao Pay representative stated, "This content captures the healthy spending records of office workers who find balance in their daily lives through hobbies," adding, "We will continue to introduce content that connects finance, daily life, consumption, and personal taste, expanding user engagement across all aspects of lifestyle."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
