LEADVAULT, a travel luggage specialist brand, achieved the number one spot in the carrier category after launching on CJ OnStyle on the 6th and holding its first live broadcast.
The product featured during this CJ OnStyle live broadcast was LEADVAULT's steady seller, QUADY. Within just 60 minutes of the broadcast, it recorded 1.1 billion won in order sales, securing the top position in CJ OnStyle's carrier category. This exceptional achievement from its very first live broadcast demonstrated the brand's competitiveness.
LEADVAULT, which means "to lead the vault," is a rapidly growing new brand that emerged after COVID-19. It is well known for pioneering the concept of the "vault-type carrier" in the industry. This represents a differentiated direction, positioning the carrier not just as a means of transport but as a product that securely protects belongings during travel.
QUADY, which met the demand for new travel luggage this year through the live broadcast, was designed to embody the essence of minimalism by eliminating unnecessary decorations and focusing on a restrained design. Its shock-resistant durability and robust construction ensure that it does not deform easily under external impact, highlighting the true nature of a sturdy travel carrier.
In fact, it uses premium Makrolon polycarbonate material from Bayer Germany, which is 150 times more impact-resistant than reinforced glass and offers aircraft-grade resilience. It maintains its shape even under extreme temperatures ranging from minus 40 degrees Celsius to 120 degrees Celsius. A 10-year quality warranty and after-sales service are also provided.
Instead of a zipper, which can be damaged by knives or external impact, it features an aluminum frame. The inclusion of silent wheels, a TSA lock, and an aluminum frame are also regarded as essential and practical features for travel. Additionally, it offers various convenience features such as a lightweight aluminum frame handle, detachable mesh and waterproof double pockets, and a semi-automatic handle that slowly retracts after use.
These advantages were effectively communicated, leading to the brand's first live broadcast achieving the number one spot in the category despite being a launch event.
A LEADVAULT representative stated, "QUADY is designed with practicality at its core and a refined design based on LEADVAULT's competitive strengths. It is a carrier that can be widely used for both daily travel and long-distance journeys. Building on this achievement, we have set our sales target for this year at 50 billion won and aim to become a major brand in the domestic carrier market."
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