JakSim Study Cafe Accelerates Directly Managed Expansion, Evolving into a Space Operation Brand

Recently, in the study cafe market, more brands are adjusting the pace of new openings or winding down certain operations, leading to an overall shift from expansion to a focus on efficiency. Amid this environment, JakSim Study Cafe is accelerating the expansion of its directly managed stores, demonstrating its long-term confidence in the market.

As the study cafe market enters a mature stage, the axis of competition among brands is shifting rapidly. Beyond simply expanding franchise locations, there is a growing movement to refine space models through direct management. In this context, JakSim Study Cafe is accelerating the expansion of its directly managed stores, signaling a new approach in the market.

JakSim Study Cafe has recently been aggressively increasing the number of directly managed stores in key strategic areas, strengthening a structure where the brand itself plans and operates the spaces. This is interpreted as a strategic choice to build the next-generation study cafe model through the accumulation of operational data and spatial experimentation, rather than focusing solely on rapid external growth.

The background to this expansion of directly managed stores lies in changing perceptions of study cafes. Moving beyond their past role as spaces primarily for exam preparation, study cafes now function as complex spaces for adults, encompassing work, self-development, and content creation. As a result, there is an increasing need for brands to directly design and validate everything from space layout and user experience to operational systems.

To respond to these changes, JakSim Study Cafe is conducting various spatial experiments, particularly in large-scale directly managed stores. Beyond basic study spaces such as open seating and private rooms, the brand features complex layouts and movement flows tailored to users’ purposes and the time of day. These directly managed stores serve as testbeds for such operational methods and spatial configurations, with the accumulated know-how later applied to franchise and landlord startup models.

From an operational perspective, the expansion of directly managed stores is also significant. JakSim Study Cafe has built an operational structure that reduces reliance on staff by combining unmanned operation systems with centralized headquarters management. Systems verified in actual operating environments through directly managed stores provide a foundation for greater operational stability across the brand.

This strategy is seen as a process of evolving JakSim Study Cafe from a simple study cafe franchise into a ‘space operation brand’ that plans and operates spaces. Designing usage, revenue structures, and operational efficiency simultaneously distinguishes the brand from the traditional study cafe market.

Through the expansion of directly managed stores, JakSim Study Cafe is proactively responding to market changes, while also planning to gradually advance its collaboration models with landlords and partners. The brand’s role is becoming increasingly clear as a space operation brand that accommodates a variety of purposes for staying in urban environments, going beyond the conventional study cafe.