FSN: "Boosters Secures 37.4 Billion KRW Investment"

Boosters, a subsidiary of KOSDAQ-listed FSN, announced on January 15 that it has successfully completed a round of RCPS investment.

Through this round, Boosters secured an investment totaling 37.4 billion KRW. Major domestic institutional investors participated in this round, including SBI Investment, which invested 20 billion KRW in December last year, as well as Nvestor, Lakebridge Equity Partners, and Hana Ventures. As a result, the cumulative investment raised by Boosters since its founding now amounts to 63.7 billion KRW.

This investment is significant in that it represents official recognition from the market of the competitiveness and growth potential of the 'K-Brand Co-Prosperity Business Model' that Boosters has built. Boosters has gone beyond simple advertising agency work, sharing marketing costs and performance with partner brands, and directly investing in equity for brands whose growth potential has been verified, thereby creating tangible results together with these brands.

The differentiated business model has already been proven through performance. In just five years since its founding, Boosters surpassed both 100 billion KRW in annual revenue and 10 billion KRW in operating profit in 2024. Last year, the company is projected to have achieved record-high results, with approximately 200 billion KRW in revenue and about 35 billion KRW in operating profit.

The company's valuation, which was around 100 billion KRW at the beginning of last year, has also rapidly increased to about 190 billion KRW within a year. Based on this growth, Boosters has set mid- to long-term goals of reaching a corporate value of 1 trillion KRW and 500 billion KRW in revenue within the next three years.

The newly secured investment funds will be focused on: ▲ additional equity investments in existing and new partner brands, ▲ expanding the global K-brand ecosystem, and ▲ securing new growth engines. In particular, Boosters is set to broaden its business scope by expanding its portfolio, which has been centered on fashion and lifestyle, into the K-beauty and K-healthcare sectors.

This year, Boosters plans to sign a partnership with a skincare company possessing Neospecule-based technology and launch an innovative beauty brand, thereby entering the K-beauty market. In addition, the company has officially entered the domestic traffic accident and orthopedic patient platform market by introducing the new K-medical platform 'Jeonghandak' service. Its wholly owned subsidiary Daedamo.com, which operates the hair loss community 'Daedamo,' is also rapidly expanding its global traffic in the United States, China, and Japan through multilingual services, continuing to deliver results in the K-medical tourism sector.

The rapid growth and rising corporate value of Boosters are directly linked to the potential for a revaluation of its parent company FSN. As Boosters' value and performance increase, the value of FSN's equity holdings is also expected to rise. The growth in Boosters' sales and operating profit is projected to lead to improved consolidated performance and a strengthened long-term growth narrative for FSN.

Suh Jeonggyo, CEO of Boosters, stated, "Boosters has succeeded in attracting large-scale investment this time, having been recognized for the growth and achievements of our co-prosperity business model," and added, "We will actively pursue strategic equity investments and global expansion based on the funds we have secured."