[Market Focus] Boston Dynamics Stake Value Highlighted... Kia Up 3.36%

As expectations for the equity value of Boston Dynamics (hereafter BD), a U.S. robotics development company, have grown, Kia's stock price is rising on January 15.

As of 11:13 a.m. on this day, Kia was trading at 1,478,000 won, up 48,000 won (3.36%) from the previous trading day.

Hanwha Investment & Securities maintained its "buy" investment opinion on Kia and raised its target price by 30,000 won to 1,800,000 won.

Kia currently holds a 17% stake in BD through HMG Global. HMG Global is a special purpose company (SPC) established by Hyundai Motor, Kia, and Hyundai Mobis for investment in BD. Kim Seongrae, an analyst at Hanwha Investment & Securities, said, "The new humanoid robot 'Atlas' unveiled by BD at the world's largest electronics and IT exhibition, CES 2026, has heightened the possibility of robot commercialization for Hyundai Motor Group, and this is now being reflected in Kia's share price."

He further stated, "As preparations for the group-level robotics business become more visible this year, Kia's valuation (stock price relative to corporate value) also needs to be reassessed." He emphasized that the value of Kia's stake in BD is about $17.1 billion (24.8 trillion won), and if this is reflected, Kia's appropriate valuation is estimated to be around 73 trillion won in Korean won terms."