From Grilling to Small Packs... Hyundai Department Store Unveils 100,000 Hanwoo Gift Sets for Lunar New Year

Increased Volume and Variety Compared to Last Year
"Modified Atmosphere Packaging" Applied to Ensure Freshness

Hyundai Department Store announced on January 15 that it will expand its Lunar New Year Korean beef gift set offerings to a record-breaking 100,000 sets this year. Reflecting the increasingly diverse preferences of its customers, the company will present the largest-ever selection, ranging from premium Korean beef gift sets to grilling sets and small-pack sets featuring a variety of cuts.

First, the company has strengthened its lineup of ultra-premium Korean beef products, given the steadily rising demand for high-end Hanwoo gifts. The flagship offerings include the "Hyundai Premium Hanwoo Number Nine" (3 million KRW), which uses only the highest marbling grade (No.9) among 1++ grade Hanwoo, and the "Hyundai Premium Hanwoo" (2 million KRW).

Hyundai Department Store's flagship premium Korean beef gift set, "Hyundai Premium Korean Beef Number Nine" (3 million KRW), uses only the highest marbling grade (No.9) among 1++ grade Korean beef.

The selection of Korean beef sets for grilling has also been significantly expanded. This is in response to the growing preference for grilling products that can be enjoyed immediately without additional preparation, as more people are opting for simpler holiday meals. To meet this demand, the company has subdivided sirloin cuts, introduced sets featuring rare specialty cuts, and strengthened its lineup of unique grilling options.

Representative products include the "Hyundai Hanwoo Grilling Assortment Mae (梅)" (400,000 KRW), which consists of chuck flap tail (0.2kg), shrimp cut (0.2kg), and sirloin roast (0.8kg); the "Hanwoo Grilled Short Rib Set Mae (梅)" (760,000 KRW), featuring Hanwoo short ribs (ribs 5-7) prepared for grilling; and the "Hanwoo Specialty Cuts Set Mae (梅)" (440,000 KRW), which contains six rare cuts-hanging tender, outside skirt, inside skirt, short rib, top blade, and brisket-each weighing 0.2kg.

The volume of small-pack Hanwoo gift sets has also been greatly increased. By reducing the standard packaging unit from 450g to 200g, the company has made storage and use more convenient while lowering the price burden. As more customers seek diverse gourmet experiences, the popularity of small-pack sets is rising rapidly.

Employees are introducing the representative product of the "2026 Lunar New Year Korean Beef Gift Set" at Hyundai Department Store Trade Center Branch located in Gangnam-gu, Seoul. Provided by Hyundai Department Store.

In fact, for the first time last year, small-pack products accounted for more than half of total Hanwoo gift set sales. Reflecting this trend, Hyundai Department Store has prepared 60,000 small-pack Hanwoo sets for this Lunar New Year, an increase of about 30% compared to the previous year. Notable products include the "Hyundai Hanwoo Sodam Assortment Set" (260,000 KRW), which brings together a variety of cuts from a single cow, such as sirloin, striploin, tenderloin, brisket, bulgogi, and soup cuts; the "Hyundai Hanwoo Sodam Mae (梅)" (380,000 KRW), featuring grilling cuts like sirloin, striploin, and tenderloin; and the "Hyundai Hanwoo Sodam Song (松)" (230,000 KRW), which gathers popular items such as bulgogi and soup cuts.

The company is also introducing eco-friendly Hanwoo gift sets sourced from sustainable livestock environments. Limited-edition offerings include the newly launched "Jeju Seongisidol Ranch Organic Hanwoo Set" (250,000 KRW); the "Manhee-Hyunwoo Animal Welfare Organic Hanwoo Set" (360,000 KRW) from Haenam, Jeollanam-do; the "Daegok Farm Free-Range Ecological Livestock Hanwoo Set" (320,000 KRW) raised on a 45,000-pyeong pasture in Seosan, Chungcheongnam-do; and the "Hyeon Jungbae Farm Jeju Black Hanwoo Set" (300,000 KRW) from a free-range ecological livestock farm in Jeju.

Additionally, all meat gift sets utilize Modified Atmosphere Packaging (MAP) to maintain optimal freshness. By removing the air inside the packaging container and injecting a special gas mixture rich in oxygen, the company suppresses quality deterioration, ensuring that customers receive their beef in the freshest possible condition.

A Hyundai Department Store representative stated, "We expect department store Hanwoo gift sets to set a new record again this year," adding, "To help customers fully express their gratitude during the Lunar New Year holiday, we will ensure thorough hygiene and freshness management throughout the entire process, from gift set preparation to ordering and delivery."