First-Ever Spam and Tuna Combination Set
Collaborations with HBAF and Others for Dessert Lineup
Expanded Premium Gift Lineup with “Le Gouter”
CJ CheilJedang is introducing more than 200 different gift sets for the Lunar New Year, ranging from practical products to premium desserts.
On January 15, CJ CheilJedang announced that it will launch 209 types of Lunar New Year gift sets. The company focused primarily on practicality and versatility. To broaden consumer choices, it released a practical combination set featuring both Spam and tuna, which are among the most popular holiday gifts. The tuna, making its debut in CJ CheilJedang’s holiday gift lineup, consists of CJ Freshway’s “Itswell Boneless Tuna.” For soy sauce, the company restructured its offering with the “Joyful Companion” product from its shared growth brand, further emphasizing the value of mutual prosperity.
The premium dessert lineup has also been strengthened. New additions include the “Korean Wheat Matcha Wafer Sand,” targeting the matcha trend; “Sand Cookie,” a modern reinterpretation of traditional flavors in collaboration with Shinsegae Food; and the “Walnut & Pecan Jeonggwa Set,” developed in partnership with nut specialist HBAF.
The premium gift set brand “Le Gouter,” launched last Chuseok, is also introducing new products to meet the demand for luxury gifts. Le Gouter, which received positive feedback for its stylish packaging and composition inspired by European food culture, is adding “Fiorini Balsamic Vinegar” to its existing premium olive oil lineup.
To celebrate 2026, the Year of the Red Horse, CJ CheilJedang is enhancing the holiday spirit with special edition packaging. Limited edition versions of popular products such as Spam and “Bibigo Grilled Can Gim” will feature a bold and dynamic red horse design, available exclusively through the official online mall, CJ The Market.
Popular limited editions such as the “Spam Gold Bar,” which led the limited edition trend, the character collaboration “Spam Bellygom Edition,” and the “Naver Happybean Spam Gift Set,” part of whose proceeds are donated to charity, will also be available once again.
Health gift sets have also been prepared. The holiday bestseller “Hanppuri” is launching the “Heuksamdaebo Red Horse Edition,” capturing the vibrant energy of the New Year. Additionally, new sets to be exclusively released on CJ The Market include the “Black Lemon Stick,” which reduces the bitterness of black ginseng concentrate with a refreshing lemon flavor; “Organic Curly Kale 100,” a freeze-dried vegetable powder product; and “Chewy Red Ginseng Slices,” offering a chewy and soft texture.
CJ CheilJedang’s Lunar New Year gift sets will be available not only through offline channels such as major supermarkets, but also on various online platforms including CJ The Market, Naver, and SSG.com.
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