PYDERIN Selects Actor Kim Jihoon as Brand Model... Strengthening Brand Presence and Launching Full-Scale Marketing

Premium PDRN skincare brand PYDERIN has selected actor Kim Jihoon as its brand model, signaling a full-scale strengthening of its marketing efforts.

This selection is interpreted as a strategic move not only to enhance the brand image, but also to expand brand awareness and strengthen connections with a broader consumer base. PYDERIN stated that Kim Jihoon's sophisticated image, sense of stability, and long-standing trustworthiness align well with the professionalism and direction the brand pursues, which led to his selection as the model.

Kim Jihoon is recognized as an actor who has secured both popularity and credibility through his profound acting skills and consistent participation in various projects. PYDERIN expects that Kim Jihoon's image will naturally and convincingly convey the brand message of "restoring and balancing the skin's natural state."

Starting with this model contract, PYDERIN plans to implement a more robust marketing strategy than before. The company intends to expand its content primarily through digital channels, increase brand exposure both online and offline, and actively promote marketing activities linked to pharmacy distribution channels for its flagship product, REJUVUSTER, in addition to hospitals and clinics. Through these efforts, PYDERIN aims to diversify its touchpoints with consumers and significantly strengthen its brand presence.

In particular, Kim Jihoon's broad appeal across various age groups is expected to play a positive role in the brand's expansion. It is anticipated that PYDERIN will further solidify its position in the market by naturally attracting not only existing skincare consumers but also new and potential customers.

A PYDERIN representative stated, "Collaboration with actor Kim Jihoon marks an important turning point for the brand to take a step forward," adding, "We plan to firmly establish PYDERIN's unique identity and competitiveness in consumers' minds through more strategic and proactive marketing going forward."

Meanwhile, PYDERIN continues to show steady growth based on its differentiated product capabilities and stable distribution strategy. Centered around REJUVUSTER, the brand is expanding its reach from hospitals and clinics to pharmacy distribution channels. With the selection of the new model, PYDERIN is expected to further strengthen its presence not only in Korea but also in the global derma-cosmetic market.