Yuhan Launches New Advertising Campaign for Cold Medicine "Contact Cold"

Comedian Hwang Jesung Selected as Campaign Model

Yuhan Corporation announced on January 14 that it will launch a new advertising campaign for its cold medicine brand 'Contact Cold' starting this month.

Cold medicine 'Contact Cold' advertisement image. Yuhan Corporation

This campaign features comedian Hwang Jesung as the model. The campaign's message, "When you think you've caught a cold, Contact Cold," captures the moment when one feels the onset of a cold. The advertisements will be aired across a variety of media, including TV, radio, digital platforms, and outdoor billboards.

Contact Cold is a cold medicine effective for nasal congestion caused by the common cold (acute rhinitis), allergic rhinitis, and sinusitis, as well as for symptoms such as runny nose, sneezing, watery eyes, sore throat, and a heavy head. The improved model replaces the previous phenylephrine hydrochloride ingredient with pseudoephedrine.