Samsung Lions’ Won Taein to Appear on Daegu City YouTube Channel, Showcasing Hwanggeum-dong Attractions

Daegu City is putting significant effort into producing new media content, including YouTube videos, to promote municipal policies and enhance the value of its city brand. The city’s official YouTube channel, “Daegu TV,” features its flagship program “Daegu Hanbakwi,” which is entering its second season. The new season will invite division and bureau chiefs, promotional ambassadors, and local celebrities, offering viewers a more diverse lineup.

Produced since 2024, “Daegu Hanbakwi” is a program that introduces entertainment, cuisine, and local attractions in the towns, townships, and neighborhoods of Daegu. To date, a total of 34 episodes have been released. Recently, the show has been recording over 100,000 views per episode, especially among its core audience, and has played a significant role in helping the channel reach 140,000 subscribers.

Thumbnail of the YouTube video featuring player Won Taein (right) in the Hwanggeum-dong episode of Suseong-gu, Daegu.

This year’s second season will feature guests from various fields to delight viewers. In the recently released Chilseong-dong episode, a division and bureau chief (spokesperson) from Daegu City appeared, while the second guest, Samsung Lions player and Daegu City promotional ambassador Won Taein, will appear in the “Hwanggeum-dong” episode scheduled for upload on the 16th.

In this episode, local attractions such as Children’s World, the National Daegu Museum, and the Daegu Center for Creative Convergence Education in Hwanggeum-dong will be introduced. Won Taein will also visit his alma mater, Gyeongbuk High School, to share memories and stories from his school days. In addition, the episode will feature a “mukbang” segment at a recommended local restaurant.

To commemorate Won Taein’s appearance, a subscriber participation event will be held. Ten viewers who leave a comment about the most memorable scene after watching the “Hwanggeum-dong” episode will be selected by lottery to receive a baseball signed by Won Taein.

Kim Jeonggi, Acting Mayor and Deputy Mayor for Administrative Affairs of Daegu, stated, “The Daegu City YouTube channel ‘Daegu TV’ not only produces ‘Daegu Hanbakwi,’ but also offers a variety of content such as ‘Daegu Review,’ ‘Citizen’s Life,’ and ‘Daegu Riding’ in line with new media trends to communicate with citizens. We will continue to strive to establish the channel as an effective platform to showcase the appeal of Daegu.”