[Today's New Product] "Hite Non-Alcoholic 0.7%"... Instantly Recognizable Alcohol Content and Features of Non-Alcoholic Beverage

Non-Alcoholic Beer-Flavored Beverage Containing a Trace Amount of Alcohol

HiteJinro Beverage announced on January 14 that it has launched a revamped package for its non-alcoholic beverage, "Hite Non-Alcoholic 0.7%".

Hite Non-Alcoholic 0.7% is a premium non-alcoholic beer-flavored beverage that delivers a rich beer taste while minimizing the burden of alcohol. It is the non-alcoholic version of Korea's first alcohol-free beer-flavored drink, "Hite Zero 0.00".

This package renewal focused on enabling consumers to intuitively recognize the product’s alcohol content and characteristics. The front of the package clearly displays "Non-alcoholic" and the 0.7% alcohol content, and the visual elements have been organized to help consumers easily distinguish the product type.

Compared to Hite Zero 0.00, which emphasizes a clean and refreshing taste, Hite Non-Alcoholic 0.7% offers a deeper beer flavor and a smoother finish. This reflects the demand from consumers who, following the recent non-alcoholic trend, prefer light drinking but still want to enjoy the atmosphere of drinking at gatherings or social events. In addition, it contains no sugar at all and, with only 33 kcal per 350mL can, can be enjoyed without calorie concerns.

A HiteJinro Beverage representative stated, "As both alcohol-free and non-alcoholic products become more widespread, there are not a few cases where consumers experience confusion in distinguishing between products. This package renewal is focused on helping consumers who pay close attention to alcohol content information to recognize product characteristics more intuitively."