Enuri Price Comparison Successfully Concludes "Health Plus Specialty Store" Campaign... "MAU Increases 18-Fold"

Enuri Price Comparison, the price comparison service operated by e-commerce specialist company Connectwave, announced on January 14 that its “Want the Real Thing? Enuri Health Plus” campaign, which ran for 45 days, has concluded with meaningful results.

The campaign was launched to promote the excellence of the “Health Plus Specialty Store,” which Enuri developed and operates, from November 17 to December last year, and to lead the establishment of a sound purchasing culture for health functional foods. The Health Plus Specialty Store exclusively selects health functional foods certified by the Ministry of Food and Drug Safety, providing information on active ingredients, intake methods, and price comparisons.

In particular, the convenient shopping environment that allows users to purchase certified products at the lowest prices attracted attention, resulting in significant growth in both monthly active users (MAU) and daily active users (DAU) of the Health Plus Specialty Store during the campaign period.

Compared to October, before the campaign began, MAU in December, when the campaign was in full swing, increased by 1,736%, while average DAU rose by 285%. Compared to October, MAU in November increased by 842% and average DAU by 140%. Compared to November, December also saw MAU and average DAU increase by 95% and 61%, respectively, indicating continued campaign effectiveness.

Enuri analyzed that, in addition to its one-stop service from search to purchase, the campaign’s focus on family health resonated particularly with women in their 50s, contributing to these results.

Moreover, beyond simply increasing the number of visits, the campaign expanded user engagement and exploration within the Health Plus Specialty Store, leading to higher purchase conversion rates. In fact, the total transaction amount for the health functional foods category in December increased by 10% compared to October, before the campaign, achieving both brand strengthening and sales growth.

Specifically, in December, transaction amounts for ▲nutritional supplements such as omega-3 and milk thistle and ▲dietary supplements rose by 27% and 28%, respectively, compared to October, showing strong growth. Next, ▲red ginseng increased by 15%, ▲probiotics by 12%, and ▲protein supplements by 9% in transaction amounts.

An Enuricom official stated, “Through this campaign, we focused on promoting an environment where health functional foods can be compared and selected with greater trust,” adding, “We plan to continue offering differentiated purchasing experiences for health functional foods through personalized services in the future.”