[Today’s New Product] Daesang Jongga Launches "Bomdong Geotjeori"

Seasonal Limited Edition
Made Exclusively with 100% Korean Agricultural Ingredients

On January 14, Daesang announced that its kimchi brand Jongga is launching a new seasonal specialty kimchi, "Bomdong Geotjeori," made with in-season bomdong cabbage.

The new "Bomdong Geotjeori" is a freshly mixed kimchi that uses in-season bomdong cabbage and Jongga’s unique expertise to blend it with freshly prepared seasoning. Domestically grown bomdong cabbage, compared to regular napa cabbage, has a yellower core and smaller leaves. It stores sugar throughout the cold winter, resulting in a mildly sweet and savory flavor, as well as a crisp texture. When eaten immediately, you can enjoy the fresh, naturally sweet and savory taste of bomdong cabbage, and after a short period of fermentation, it develops a refreshing and rich umami flavor.

Target Closing Price 'Bomdong Geotjeori'. Target

Not only the main ingredient, bomdong cabbage, but also all other ingredients such as red pepper powder and garlic are carefully selected from 100% Korean agricultural products. The product is packaged in a PET container for added convenience in storage.

"Bomdong Geotjeori" is currently available at the Jongga Naver Brand Store, Baemin B Mart, Gmarket, and other platforms, and will be gradually introduced to various online channels in the future.

Park Kwanwoo, Team Leader of Marketing Planning Team 1 at Daesang, said, "We hope you awaken your winter appetite with the seasonal specialty kimchi 'Bomdong Geotjeori,' available only from winter through early spring," and added, "We will continue to offer consumers a variety of kimchi flavor experiences by introducing more seasonal specialty kimchi made with in-season ingredients and Jongga’s unique expertise."