Belieflab Signs MOU with Korean Red Cross... Enhypen Blood Donation Campaign

(From left, clockwise) Enhypen's Niki, Jungwon, Heeseung, Jake, Sunghoon, Sunwoo, Jay, Choi Yunhyuk, Vice President of Belieflab, Kim Taeho, CEO of Belieflab, Kwon Soyoung, Director of Blood Management Headquarters at the Korean Red Cross, Kim Bonggyun, Director of Blood Donation Promotion Bureau at the Korean Red Cross attending the MOU signing ceremony for spreading the culture of sharing. Provided by Belieflab

Belieflab, a label under HYBE Music Group, announced on the 13th that it had signed a memorandum of understanding (MOU) with the Korean Red Cross to promote a culture of blood donation.

Belieflab held a signing ceremony the previous day at the HYBE headquarters in Yongsan-gu, Seoul, together with the Blood Management Headquarters of the Korean Red Cross, to realize the social value of sharing.

Attendees at the ceremony included Kim Taeho, CEO of Belieflab, Choi Yunhyuk, Vice President of Belieflab, Kwon Soyoung, Director of the Blood Management Headquarters at the Korean Red Cross, Kim Bonggyun, Director of the Blood Donation Promotion Bureau at the Korean Red Cross, as well as members of the group Enhypen.

Under the agreement, the two sides will jointly promote Enhypen’s social contribution programs, including blood donation campaigns, and continue practical cooperation to establish a culture of blood donation. Belieflab also plans to pursue offline collaboration with the Japanese Red Cross in the future.

Enhypen has previously built an album narrative inspired by vampires. Their upcoming 7th mini album, "THE SIN : VANISH," which will be released on the 16th, tells the story of lovers who break the taboos of a society where humans and vampires coexist and embark on an elopement for love.

CEO Kim stated, "This is about putting Enhypen’s meaning-different beings connecting and moving into an expanded world-into practice in real life," adding, "I hope the value of sharing life will become a meaningful experience for the younger generation."

Director Kwon expressed hope that "this will become the starting point for the long-term spread of blood donation as a lifestyle or cultural practice."

Enhypen leader Jungwon said, "It is an honor to help raise awareness about sharing that protects someone's life through small acts of courage," adding, "I hope this contributes to creating a warmer world."