From Korean Beef to Wine: Gourmet and Luxury in Lunar New Year Gift Sets from Luxury Hotels

Lotte Hotel and Joseon Hotel Gift Selection
Paid Memberships and Kimchi Sets Now Available

Luxury hotels have launched Lunar New Year gift sets, carefully curated to showcase their unique culinary expertise and premium value.

According to industry sources on January 13, Lotte Hotel & Resorts has introduced a paid hotel membership product. The "Trevi Club Activiel" offers fitness and sauna benefits at a total of seven domestic chain hotels, including Signiel Seoul and Busan, as well as Lotte Hotel Seoul and World.

Lotte Hotel LA Galbi. Provided by Lotte Hotel & Resorts

Lotte Hotel also offers kimchi made with fresh, locally sourced ingredients and the expertise of hotel chefs. In addition, customers can find "Lotte Hotel Prime LA Galbi," featuring tender meat and Lotte Hotel's signature marinade, as well as Lotte Hotel & Resorts' bathroom amenities developed in collaboration with a Swiss fragrance company with 250 years of tradition.

Local specialties have also been carefully selected. The gift sets include Ulsan's renowned Jeongja Stone Seaweed, silver hairtail and tilefish caught off the coast of Jeju, and Yeonggwang Beopseongpo Dried Yellow Croaker, which combines the traditional methods of Seopjang and the natural conditions of Beopseongpo to deliver authentic quality straight from the source.

In the alcoholic beverage category, limited-edition whiskies and wines recommended by "L.SOMM," Lotte Hotel & Resorts' team of hotel wine experts, are available. The Lunar New Year gift sets can be purchased at Delica Hans in Lotte Hotel Seoul, World, Ulsan, Busan, and Jeju, as well as at the pastry salons of Signiel Seoul and Busan. During the pre-sale period until January 25, customers who purchase over 5 million won will receive a 15% discount. Official sales will run from January 26 to February 18.

Joseon Hotel Kimchi Lunar New Year Gift Set. Provided by Joseon Hotel & Resort

Joseon Hotel & Resort has also prepared gift sets featuring around 100 different products across various categories, carefully selected by chefs and hoteliers. The range includes practical options in the 100,000 won price range as well as premium luxury sets, offering a wide selection for customers.

Korean beef, a classic holiday gift, is available in an online-exclusive set priced in the 100,000 won range, as well as premium sets up to 1.5 million won. Signature offerings include the "Hanwoo Jeongseong Set," "Luxury Hanwoo Steak Set," and "Luxury Hanwoo Signature No.9 Set."

For seafood gift sets, the lineup includes "Beopseongpo Yeonggwang Dried Yellow Croaker," salted with sun-dried sea salt, and "Jeju Jin Silver Hairtail" and "Jeju Sun-dried Tilefish," all available in various sizes and price points to deliver the freshness of the sea. In addition, customers can purchase "Joseon Hotel Abalone Soy Sauce Marinade" and "Joseon Hotel Soy Sauce Marinated Crab," both prepared with fresh ingredients and special recipes from Joseon Hotel chefs.

The "Joseon Hotel Kimchi Set," a premium kimchi collection, is also popular. The selection includes napa cabbage kimchi, green onion kimchi, stuffed cucumber kimchi, nabak kimchi, and young radish kimchi. For wine lovers, special gifts have been prepared, such as "Edouard Delaunay Phoenix Bourgogne Chardonnay" and "Chateau Haut Pontet Saint-Emilion Grand Cru," as well as French classics like "Chateau Tour des Gendres Moulin des Dames" and "Chateau du Cedre," all carefully chosen by Joseon Hotel & Resort sommeliers.

Customers who take advantage of the pre-sale on the official Joseon Taste & Style online mall and SSG.com until January 25 can receive discounts of up to 8%. Starting January 26, the gift sets will also be available at seven major Shinsegae Department Store locations, including the main store and Gangnam branch.