Kakao Pay Securities Surpasses 100,000 ISA Accounts in Just Two Months

An Average of 12,000 Accounts Opened Weekly
21.4% Share of New Subscriptions
Even Distribution Among Those in Their 20s to 50s

The number of ISA (Individual Savings Account) accounts at Kakao Pay Securities has surpassed 100,000 just two months after launch. As mobile-based investment demand grows, the company is rapidly increasing its market share in the brokerage-type ISA sector.

Kakao Pay Securities announced on January 13 that, as of December 24, the number of ISA accounts had exceeded 100,000. Since its launch on November 3, 2025, an average of 12,000 new accounts have been opened each week. Total entrusted assets have reached approximately 7.2 billion won, showing a steep growth trajectory with an average weekly increase of 28.5%.

Subscribers are evenly distributed, mainly among those in their 20s to 50s. Recently, there is analysis that demand for long-term and diversified investments leveraging tax benefits is spreading across all age groups.

In terms of asset composition excluding cash deposits, ETFs (Exchange-Traded Funds) account for about 80%. Compared to regular stock accounts, the tax-saving benefits are significant, and there is a clear preference for high-dividend products.

Kakao Pay Securities explained that the growth is driven by the ease of account opening and intuitive provision of tax-saving information. The interface is designed to allow users to easily check their tax benefits at a glance, and features have been added to guide users to tax-advantaged ETFs and "stock accumulation" items according to their investment preferences, enhancing user convenience.

Going forward, the company plans to strengthen content and stock recommendation features related to tax benefits, as well as expand asset management services by linking with pension savings. In the long term, Kakao Pay Securities is also considering integrating AI-based investment support services into ISAs.

Kakao Pay Securities stated, "Brokerage-type ISAs allow only one account per person, making the market highly competitive. Despite this environment, achieving a market share of approximately 21.4% in terms of new subscriptions in November 2025 demonstrates our strong presence in the market."