"Korea’s Strong Presence: Big Names Flock to Korea Pavilion as Nvidia and Meta Show Keen Interest [CES 2026]"

Korea Pavilion Sees Record Participation
Global Big Tech and Automotive Giants Seek Partnerships
23 MOUs Signed, $240 Million in Contracts Secured

At CES 2026, the world’s largest consumer electronics and IT exhibition, Korean companies participated at an all-time high scale. Within the integrated Korea Pavilion, domestic companies received partnership offers from global big tech, automotive, and retail giants such as Nvidia, Microsoft, and Meta, leading to concrete discussions on business collaboration.

According to data compiled by the Korea Trade-Investment Promotion Agency (KOTRA) on January 12, at the Global Pavilion (GP) within the Venetian Expo at CES 2026 in Las Vegas, USA, memorandums of understanding (MOUs) and follow-up discussions focused on robotics, healthcare, and content sectors took place from the opening day, January 6. This year’s integrated Korea Pavilion featured a record 470 participating companies.

During the exhibition, the 470 companies in the integrated Korea Pavilion held 2,480 consultations on-site, resulting in 23 export and technology cooperation MOUs signed, contracts worth 240 million dollars, and ongoing contract negotiations totaling 790 million dollars. KOTRA is currently compiling the overall performance results of the participating companies and plans to announce the final comprehensive results within January.

On the 7th (local time), the integrated Korea Pavilion at the Venetian Expo during CES 2026 in Las Vegas, USA. Photo by Park Jun.

On this day, Mand.ro, a robotic prosthetic hand manufacturer, discussed a collaboration with Meta on a hand module applicable to the “Meta Robot,” valued at 200,000 dollars. In addition, after completing U.S. FDA registration, Mand.ro finalized negotiations and signed an MOU with its first exclusive U.S. importer. The company also entered into an agreement with Italian robotics firm Over Sonic to supply 400 robotic arms for humanoid robots over three years. Mand.ro further explored the possibility of technological collaboration on entertainment and exhibition robots, as well as vehicle-linked robotic solutions, with Walt Disney Imagineering and Lucid, among others.

Korea Lighting, an LED lighting specialist also exhibiting in the GP Pavilion, discussed supplying 3 million dollars’ worth of near-infrared lamps targeting gamers’ mental health with Microsoft. Deep Hearing held talks with Panasonic on supplying hearing aids and headsets worth 100,000 dollars.

In the Eureka Park (EP) Pavilion, connections with major global companies were particularly notable in mobility, defense, AI, and semiconductors. Semiconductor startup i-Chip attracted technological interest during a pilot project review by the U.S. Army and received partnership and pricing inquiries regarding its driver monitoring system (DMS) from Bosch and Apple. Notably, music content platform K-Zer discussed AI-powered automotive technology collaboration with Nvidia and is preparing for its official service launch in March.

On the second day of the exhibition, consultations expanded to energy, health, content, and manufacturing AI sectors. Automotive electronics company TM EV Net discussed battery thermal management collaboration with Honda’s battery development division, while dental prosthetics materials company Real Teeth identified potential for AI-based dental material design solutions with Philips. Optical device manufacturer Claire Optic received sample and OEM quotation requests from Apple for its augmented reality (AR) glasses modules.

Further follow-up discussions with global brands continued in the GP Pavilion. VR/AR company Recon Labs discussed AI-based marketing video generation solutions with L’Or?al and is considering a proof-of-concept (PoC) test for its design generation solution with North American distributor Lowe’s. Additionally, HHS is working with 3M, Exist with Bosch, and Deep Hearing with Apple to further specify their respective collaboration plans.