CJ Hosts 'Bibigo Day' at Taereung and Jincheon Ahead of Winter Olympics

Official Sponsor of the Korean Sport & Olympic Committee
Approximately 700 Servings Provided Over Two Days with "Bibigo" Products

CJ Group, the official sponsor of the Korean Sport & Olympic Committee, announced on January 9 that it had hosted "Bibigo Day," providing special K-food meals to national team athletes.

On January 8, at the Taereung National Training Center, CJ served signature products from its "Bibigo" brand-such as Wang Gyoza, Shrimp Dumplings, and Salmon Steak-as a special lunch menu. More than 150 athletes and coaching staff from various winter sports, including the speed skating national team, enjoyed a surprise meal prepared with "Bibigo" products. In addition, "Danbaekhanee" protein bars and protein shakes, designed to support athletes' training, were provided.

On January 9, at the Jincheon National Training Center, more than 500 athletes from the short track and curling national teams, among others, will be served popular menu items such as Wang Gyoza, Kimchi Dumplings, Bite-Sized Grilled Short Rib Patties, and Beef Bone Soup, along with protein snack options.

Speed skating national team athlete Minseon Kim poses for a commemorative photo holding a crispy chip product. CJ CheilJedang

This event was organized as part of CJ's support for the athletes, aiming to boost their condition and morale ahead of the Milano-Cortina Winter Olympics. Previously, ahead of the 2023 Hangzhou Asian Games, CJ also held "Bibigo & Gourmet Day" for the national team, which was met with great enthusiasm from athletes training at the Jincheon center. This year, the event was expanded to include the Taereung center as well.

In addition to "Bibigo Day," CJ collaborates with the Korean Sport & Olympic Committee Meal Support Center to supply around 30 types of food ingredients for local athletes' lunch boxes. These range from basic seasonings such as sugar, sauces, and condiments to side dishes like kimchi and tteokbokki, providing diverse food support to encourage the athletes in their pursuits.

Furthermore, through its promotional booth at the Milano Korea House, CJ will showcase K-lifestyle to the world across various sectors, including food, beauty, and entertainment. At the 2024 Paris Olympics, CJ also participated as the title sponsor of Korea House, operating the "Bibigo Market" booth to promote K-food and the "CJ Group Pavilion," which featured K-beauty and K-pop, receiving an enthusiastic response from international fans and officials.

A CJ representative stated, "We hope that athletes, who are training intensely even in the cold winter, will be energized through 'Bibigo Day' and take on the Olympic stage in top condition. As the official sponsor of the Korean Sport & Olympic Committee, we will continue to provide diverse support to help Team Korea shine on the world stage."