[Today's New Product] "Addictive Spicy Flavor"... Binggrae Launches 'Crab and Mala Flavor'

Infusing the Flavor of Mala into Crab and

Binggrae announced on January 8 that it is launching a new product, "Crab and Mala Flavor," under its snack brand "Crab and."

First introduced in 1986, "Crab and" is a long-standing snack brand that has maintained steady popularity for over 30 years, thanks to its crab-shaped design, signature crispy texture, and savory taste.

Crab and Mala Flavor. Binggrae

The newly released "Crab and Mala Flavor" features the taste of mala, which has become a popular food category, harmoniously combined with the unique crispiness of "Crab and." It offers a tingling and addictive spiciness, providing a distinctly different flavor experience from previous products.

The new "Crab and Mala Flavor" was developed not only for existing fans of "Crab and," but also targeting consumers in their teens to thirties who enjoy the distinctive flavor and spiciness of mala. "Crab and Mala Flavor" will be gradually released across all distribution channels, including major discount stores and general retailers, and will also be available at convenience stores starting from the second week of January.

A Binggrae representative stated, "'Crab and' has been a beloved snack across generations for a long time," adding, "With the launch of 'Crab and Mala Flavor,' we aim to provide consumers with a new source of enjoyment and further expand the brand's flavor diversity."