[Today's New Product] "New Menopause Patent"… CheongKwanJang Launches Renewed HwaeRak Trio

Strengthening Expertise as a Women's Health Brand

CheongKwanJang's menopause-focused women's health brand "HwaeRak" announced on January 7 that it has launched three renewed and upgraded products: "HwaeRak Jin Total Solution," "HwaeRak Bon Circulation Focus," and "HwaeRak Hu Vitality Focus."

Since its launch in 2003, HwaeRak has been dedicated to researching women's health concerns for over 20 years, based on the efficacy of red ginseng recognized by the Ministry of Food and Drug Safety. The renewed "HwaeRak Jin Total Solution" and "HwaeRak Hu Vitality Focus" have further enhanced their specialization in menopause-related women's health with CheongKwanJang HwaeRak's new menopause patent. All three products, including "HwaeRak Bon Circulation Focus," have reduced calorie content to improve intake convenience, addressing a variety of women's health needs.

CheongKwanJang HwaeRak Jin, Bon, Hu. Korea Ginseng Corporation

"HwaeRak Jin Total Solution" is a renewed version of the flagship menopause product "HwaeRak Turning Me." Its main ingredient is red ginseng, which has been certified for its functionality by the Ministry of Food and Drug Safety. The product also contains the "KGC Women's Health Patented Formula," deer antler extract, saffron extract powder, low-molecular collagen peptides, and concentrates from three types of berries (cranberry, bilberry, and elderberry) as supplementary ingredients.

"HwaeRak Hu Vitality Focus" is an upgraded version of "HwaeRak Active Me," designed for comprehensive care of menopause-related women's health, joints, and muscles. This premium triple-functional product includes the "KGC Women's Health Patented Formula," functional ingredient Chrysanthemum zawadskii extract, and magnesium.

"HwaeRak Bon Circulation Focus" is a renewed version of "HwaeRak On Me," developed for women who need to manage circulatory health. Its main ingredient is red ginseng, recognized for its circulatory improvement functionality by the Ministry of Food and Drug Safety, and it also contains plant blend concentrate, rice bean, deer antler, yuzu, tangerine peel, and mugwort as supplementary ingredients.

A CheongKwanJang representative stated, "HwaeRak is a leading menopause brand that has proven its efficacy, chosen by 5.5 million customers, and is based on CheongKwanJang's 35 years of women's health research. Through this renewal, we have carefully reflected women's changing lifestyles and health needs," adding, "We will continue to provide women's health solutions for menopause and beyond, grounded in CheongKwanJang's expertise and sincerity in women's health."

Meanwhile, in the "2025 Adult Women's Health Functional Food U&A Survey" released by Gallup Korea in May, CheongKwanJang's "HwaeRak" ranked first in menopause brand awareness.