bhc Surpasses 2 Million App Subscribers... Launches Customer Appreciation Promotion

Achievements Following the App Renewal

On January 6, bhc, the chicken brand of Dining Brands Group, announced that it will hold a customer appreciation promotion to celebrate surpassing 2 million app subscribers.

The bhc app achieved a cumulative total of 2 million subscribers following its renewal in February last year. The company attributes this success to several factors: the consecutive popularity of new menu items such as 'Kwasak King' in the first half of last year and 'Sweet Chili King' in the second half, the introduction of tiered membership benefits, enhanced features such as E-coupon registration and gifting through the app renewal, all of which led to an increase in both new and returning customers.

bhc, Promotional Poster Celebrating 2 Million App Subscribers. bhc

bhc is running a total of three interactive programs for app members until January 26. First, the 'Bburinkle 0 Won Raffle Event' allows customers to enjoy bhc's signature menu item 'Bburinkle' for free. Customers who agree to receive marketing information through the bhc app and enter the event will be entered into a draw, and 200 winners will receive a coupon for one Bburinkle chicken and a cola. The issued coupons can be registered and used through the bhc app, and winners will be individually notified via text message on February 2.

There is also a 'Random Coupon' event, where any bhc app member has a chance to win every day. Each account can participate once per day, and four types of discount coupons, worth up to 8,000 KRW, will be randomly distributed. These coupons can be used for both delivery and takeout orders, increasing their utility. In addition, among customers who download random coupons five or more times during the event period, 100 will be selected to receive an additional 5,000 KRW bhc mobile voucher.

The 'Lucky Mission Event' offers even greater benefits the more you participate. Customers who place orders of 20,000 KRW or more through the bhc app and participate in the mission will receive tiered rewards based on the number of entries. Through a draw, 100 customers will receive a 10,000 KRW bhc mobile voucher, and those who enter three or more times will receive a 30,000 KRW bhc mobile voucher (100 winners). Among those who enter five or more times, one winner will receive a Korean Air gift card worth 2 million KRW.

A bhc representative stated, "Going forward, bhc will continue to provide various conveniences and benefits centered around the app, offering customers a differentiated brand experience and franchise owners a virtuous cycle of mutual growth by increasing actual income through reduced delivery brokerage fees."