Hanssem Recruiting 4th and 5th Cohorts of 'Homecrew' Ambassadors

A Total of 40 Members Selected, 20 Per Cohort

Hanssem announced on January 6 that it is simultaneously recruiting the 4th and 5th cohorts of "Hanssem Homecrew," its official brand ambassadors who promote the brand and its products.

Homecrew is Hanssem's flagship customer participation program. The company decided to conduct a joint recruitment for the 4th and 5th cohorts to expand its connection with lifestyle creators and to strengthen differentiated home styling content focused on actual users.

Selected Homecrew members will spend about two months experiencing Hanssem products in line with the concept of their own Instagram channels and will be tasked with creating video and image content. Notably, each cohort will carry out missions themed around different products.

Hanssem Homecrew 4th and 5th Recruitment Poster. Hanssem

The new product to be tested by the 4th Homecrew, the "Flo Dining Table," comes in a variety of shapes and sizes, including round, rectangular, and oval, allowing users to choose the configuration that best suits their preferences and space. The 5th Homecrew will experience the "Swive Swing Sofa," which features a swing function that allows the backrest and armrests to be freely adjusted, and is available in three premium materials: Crimo, Ecocrea, and The Master leather.

The application period runs until January 12. Any Hanssem Mall member residing in Korea with more than 5,000 Instagram followers is eligible to apply. Hanssem plans to select 20 Homecrew members per cohort, for a total of 40, through a screening process.

Selected participants will receive the designated product for their cohort free of charge and will be given an activity allowance once during the activity period. After the activities conclude, outstanding Homecrew members will be recognized with separate awards based on their performance. Detailed information about the recruitment of the 4th and 5th Hanssem Homecrew can be found on the official Hanssem Mall website and Instagram.

A Hanssem representative stated, "We hope that the 4th and 5th cohorts will convey the value of Hanssem's spaces through the unique perspectives of creators," adding, "We look forward to continued communication with customers and encourage active participation and interest in our ambassador program, which leads a healthy living culture."