Woongjin ThinkBig Launches Hangul Love Collaboration Event with Nongshim Ansungtangmyun

Collaboration Unfolds with YouTube Content Release and More

Woongjin ThinkBig announced on January 5 that it is launching a collaborative event with Nongshim Ansungtangmyun to promote the love of Hangul.

This collaboration was planned so that Woongjin ThinkBig and Nongshim Ansungtangmyun could naturally raise awareness of the value of Hangul in everyday life. Woongjin ThinkBig operates its flagship Hangul content, "Hangul Literacy," which celebrates its 25th anniversary this year, while Nongshim is demonstrating its commitment to Hangul by changing the Ansungtangmyun packaging from Chinese characters to Hangul in celebration of Hangul Day this year.

Woongjin ThinkBig YouTube content image. Woongjin ThinkBig

First, Woongjin ThinkBig has released a collaborative video content titled "Woongjin ThinkBig Counseling Center to Untangle Your Child’s Study Worries Like Ramen Noodles" through its official YouTube channel. The video, released ahead of the new year, humorously captures the purpose of the collaboration between the two brands by empathetically addressing the real educational concerns of parents whose children are about to move up a grade.

In addition, at the "ThinkBig Script Lab" experience zone inside the Songdo National Museum of World Writing Systems, which opened for winter break, a linked event is being held where counseling customers are given Ansungtangmyun as a gift.

Meanwhile, on the official Nongshim website, events such as the "Hangul Word Game" and "Leave Your Concerns About Hangul Education" are being held, where participants can win Woongjin ThinkBig’s collections for young children and elementary students, books, and Ansungtangmyun. These events are open for participation until February 25.

A Woongjin ThinkBig representative said, "Both brands, united by their love for Hangul, planned this collaboration to convey the value of Hangul in their own ways," adding, "We hope that through this online and offline collaboration event, customers will be reminded of the importance of Hangul and discover new solutions for their children's education."