Brand New Music Establishes K-pop Label "Paramusic"

Nam Seowoo Appointed as CEO

Unite. Provided by Paramusic

Brand New Music announced on January 5 that it has established "Paramusic," a K-pop specialized label.

Paramusic will focus on nurturing global idols, leveraging the expertise that Brand New Music has accumulated over the years.

The inaugural CEO is Nam Seowoo, Director at Brand New Music. Nam is a hands-on leader who has led artist management at both Big Hit Entertainment and Brand New Music. He will oversee the new leap forward for "YOUNITE," the first group to debut under Paramusic.

Brand New Music will support Paramusic's independent activities. The strategy is to build a system that allows the label to develop its own unique identity with backing from the parent company.

Artists such as Verbal Jint, AB6IX, and Bumkey are currently signed with Brand New Music.