Collaboration with Cho Kisuk and ATEEZ’s Seonghwa... Songzio Unveils 26SS Campaign

Photo by Song Jio

Songzio, a leading Korean designer brand, has unveiled its Spring/Summer 2026 campaign in collaboration with world-renowned photographer Cho Kisuk. This campaign marks the fifth partnership between Songzio and Cho Kisuk, and goes beyond a simple fashion editorial, expanding the accumulated worldviews of both creators into a unified artistic narrative.

The campaign, themed around the polyptych-an art form where multiple panels come together to form a single painting-depicts the narrative of the self, fragmented, colliding, and reconstructed within the distorted flow of time where past and future, reality and fantasy intersect.

Comprised of five acts-Discipline, Fragmentation, The Present Embracing the Past, Interwoven Time, and Unrestrained Freedom-the campaign is realized through Cho Kisuk’s signature dramatic direction and artistic aesthetics. It captures the beautiful chaos of a narrative that evolves freely, unbound by the discipline of the past.

Notably, Seonghwa from the group ATEEZ, Songzio’s global ambassador, took center stage in this campaign, drawing significant attention. As a traveler transcending the boundaries of time and space, Seonghwa delivered a powerful performance and immersive presence, deeply embodying the artistic vision of Songzio and Cho Kisuk.

ATEEZ, the group to which Seonghwa belongs, has solidified its status as a global artist by setting a milestone with two consecutive years of performances at Citi Field in New York, and by winning the Stage of the Year grand prize at the 10th Anniversary Asia Artist Awards 2025.

Songzio’s 26SS collection boldly challenges the boundaries of time, form, culture, and conventions of dress. By deconstructing the concepts of classical art and garment structure, then reassembling them as abstract fragments into avant-garde forms, Songzio’s aesthetic is never fixed to a single moment or place. Instead, it envisions a future of constant collision, fusion, and regeneration. The interplay of classic and avant-garde breathes within tranquil shadows, culminating in Songzio’s “Oriental Futurism”-a vision of East Asian futurism realized through dramatically contrasting patterns, materials, and color arrangements.

Since its founding in 1993, Songzio has grown into a global fashion house based in Paris and Seoul, promoting Korean fashion on the world stage through over 100 stores worldwide. Following the release of this campaign, Songzio is set to present its Fall/Winter 2026 collection at Paris Fashion Week on January 21.

Songzio, which has maintained ongoing collaborations with global brands, international art studios, and artists, continues to solidify its unique position in the global fashion market as an art fashion house, grounded in a distinct identity and innovative vision.