Roborock to Stand at Santiago Bernab?u... Partners with Real Madrid

Partnership with Spanish Football Powerhouse Real Madrid
Becoming an Official Club Partner... "Leading the Market"
Joint Experience Space at CES 2026
Showcasing Cleaning Technology and Products at Home Stadium

Chinese home appliance company Roborock announced on January 5 that it has entered into a strategic partnership with the world-renowned football club Real Madrid for both its men's and women's first teams.

Kwon Kang, CEO of Roborock, and Emilio Butrague?o, Head of External Relations at Real Madrid, are taking a commemorative photo after signing a partnership. Roborock

The two companies signed the partnership under the theme "The Best Meets the Best." The contract will run until 2028. As a result, Roborock will serve as an official global partner of Real Madrid going forward.

The signing ceremony was attended by Kwon Kang, CEO of Roborock, and Emilio Butrague?o, Head of External Relations at Real Madrid, who shook hands to commemorate the occasion. CEO Kwon stated, "Roborock has focused on making people's daily lives more efficient and meaningful through technology, and we are honored to partner with Real Madrid, a symbol of world-class excellence and relentless pursuit of challenges. Roborock will continue to lead the global robot vacuum market through user-centric R&D solutions and collaborations across various fields."

The first step of this partnership will be showcased at CES 2026, the world's largest consumer electronics and IT exhibition, held in Las Vegas, USA from January 6 to 9 (local time). The two companies plan to operate a joint brand experience space at the event. This space will be set up at Roborock's booth in the official exhibition area, the Venetian Expo. In addition, Roborock aims to communicate its brand message, centered on the shared core values of innovation, precision, and excellence, at this booth.

The collaboration is expected to continue long-term even after CES 2026. Roborock plans to showcase its smart cleaning innovation technology to hundreds of millions of fans worldwide during home matches at Real Madrid's Santiago Bernab?u Stadium. Through storytelling and campaigns involving the players, the message of "Real Smart Cleaning" will be delivered in a way that connects sports and everyday life. Furthermore, Roborock intends to work with the Real Madrid Foundation to help create cleaner and safer living environments for children and families.

Meanwhile, at CES 2026, Roborock will unveil major new products such as its new flagship robot vacuum, the S10 MaxV Ultra. Key media events include CES Unveiled on January 4 and Pepcom and ShowStoppers on January 5 and 6. Roborock's team of experts will be present at the official booth and each event to provide in-depth information about the company's technologies and products.