Samsung Sets Up Exclusive CES Hall... Unveils Micro RGB and AI Refrigerator

Exhibition, Press Conference, and Thematic Forums
Three Exhibition Zones: Entertainment, Home, and Care
A Wide Array of AI-Based New Products, Including TVs and Audio Devices

Samsung Electronics has set up an exclusive exhibition hall at CES 2026, the world's largest home appliance and IT exhibition, and is hosting its signature event, "The First Look."

On January 4 (local time), Samsung Electronics established a dedicated exhibition space of 4,628 square meters (approximately 1,400 pyeong) at Wynn and Encore Las Vegas Hotel in Las Vegas, USA. Under the theme "Your Companion to AI Living," the company is holding exhibitions, a press conference, and the Samsung Technology Forum.

The exhibition hall is divided into three zones in line with this year’s theme: Entertainment Companion, Home Companion, and Care Companion. At the entrance, the "AI Gallery" introduces Samsung Electronics’ AI vision and key new products to visitors. Here, attendees can watch videos that reinterpret representative works from the Samsung Art Store using digital technology.

In the "Entertainment Companion" zone, Samsung is showcasing next-generation TVs such as Micro RGB (Red, Green, Blue), as well as new sound devices, gaming monitors, and the integrated AI TV platform "Vision AI Companion." The "Samsung Micro RGB TV," unveiled for the first time in the world, features RGB LED elements smaller than 100 micrometers and a high-performance AI engine, delivering unparalleled color and contrast.

Exterior view of Resort World Hotel located in Las Vegas, USA, where the world's largest home appliance and IT exhibition 'CES 2026' is held, and Samsung Electronics' outdoor advertisement for CES 2026. Samsung Electronics.

Visitors can experience the "Vision AI Companion" firsthand, which interacts with users to help them explore content. It answers questions that arise while watching videos and provides contextually relevant information, proposing an expanded TV experience.

Samsung Electronics also introduced new sound devices to enhance the TV viewing experience. On display are the new Wi-Fi speakers "Music Studio 5·7," created in collaboration with renowned French furniture designer Erwan Bouroullec, as well as newly added all-in-one soundbars for the 2026 lineup.

In addition, the 2026 lineup of "Odyssey Gaming Monitors" was unveiled. Visitors can experience 3D content without special equipment using the glasses-free 3D monitor "Odyssey 3D (G90XH)." The AI portable projector "The Freestyle+" and next-generation display technologies are also on display.

The "Home Companion" zone features a wide range of Samsung Electronics AI appliances that interact with users through camera, screen, and voice functions. Notable products include the 2026 "Bespoke AI Family Hub" refrigerator, "Bespoke AI Combo" washer-dryer, and "Bespoke AI Steam" robot vacuum cleaner.

The Family Hub refrigerator is equipped with voice recognition to provide personalized information to users. Personalized content such as schedules, photos, health information, and news can be checked on the screen.

In the kitchen appliance section, refrigerators equipped with Google’s latest AI model "Gemini" were also unveiled. Through this, Samsung Electronics presented an AI kitchen experience that enhances ingredient management and everyday convenience features.

Additionally, the 2026 "Bespoke AI Combo" washer-dryer and the new "Bespoke AI AirDresser" were exhibited. These AI-based clothing care solutions connect washing, drying, and garment care in a seamless flow. The 2026 wall-mounted air conditioner "Bespoke AI WindFree Pro" and the new "Bespoke AI Steam" robot vacuum cleaner were also introduced.

In the "Care Companion" zone, care solutions based on Samsung Health, Galaxy wearable devices, SmartThings, and "Now Brief" were presented. Technologies that analyze sleep patterns and behavior through mobile and wearable devices for health management were also showcased.

Through this CES 2026 exhibition, Samsung Electronics plans to present its "AI Companion to Everyday Life" strategy, which integrates AI across TVs, home appliances, and health, in a comprehensive and interactive manner on site.