TIGER ETF YouTube Channel "Smart Tiger" Surpasses 500,000 Subscribers... An Industry First

Over 920 Investment Content Pieces Provided
Cumulative Views Surpass 100 Million

Mirae Asset Global Investments announced on January 2 that the official TIGER ETF YouTube channel, "Smart Tiger," has surpassed 500,000 subscribers, marking the first time an asset management company in the industry has achieved this milestone.

Since its launch in September 2021, "Smart Tiger" has provided approximately 920 ETF-related content pieces and actively engaged with investors. The channel's cumulative views have exceeded 100 million.

Mirae Asset Global Investments is delivering entertaining and innovative content to investors through its YouTube channel, adapting to the evolving digital landscape. Recently, the company collaborated officially with Palantir, a leading American AI software firm, to offer differentiated content. Last month, on the 19th, it released an interview video with Akshay Krishnaswamy, Palantir's Chief Architect, filmed during a visit to Palantir's headquarters. Interview videos with Alex Karp, Palantir's CEO, and Dave Glazer, Palantir's CFO, were also recently released through "Smart Tiger."

Smart Tiger operates a variety of program formats, such as "Monthly Dividend Radio," which introduces monthly dividend ETF strategies based on investor stories; "ETForU," which presents investment strategies tailored to market conditions; and "Monthly TOP 10," which analyzes popular ETFs. The channel also regularly hosts live broadcasts to enhance real-time interaction with investors.

Son Sujin, Head of Digital Marketing at Mirae Asset Global Investments, explained, "Reaching 500,000 YouTube subscribers is the result of the market influence of the TIGER ETF brand, which holds the top share among individual investors, combined with our investor-friendly digital content strategy."

She added, "We will continue to strive to establish ourselves as the leading investment content platform in the asset management industry by providing differentiated content based on investor needs."