Dunamu: "Upbit Surpasses 13.26 Million Members... 44% Are in Their 20s and 30s"

The cumulative number of members on the virtual asset exchange Upbit has surpassed 13.26 million.

Dunamu released an infographic on January 2, 2025, summarizing key usage trends for the year. As of December 22, 2025, the cumulative number of members was tallied at 13.26 million. Nearly 1.1 million new users joined in 2025, continuing the steady growth trend since Upbit's launch in 2017.

The composition of Upbit users is 65.4% male and 34.6% female. By age group, those in their 30s accounted for the largest share at 28.7%, followed by those in their 40s (24.1%), 20s (23.2%), 50s (16.9%), 60s (6.0%), and those aged 70 and above (1.1%).

Notably, participation from the younger generation stood out. The number of Upbit users in their 20s and 30s totaled 5.48 million. As of November, this represented 44% of the entire 20s and 30s demographic (12.37 million) in the national resident registration statistics from the Ministry of the Interior and Safety.

The investor base is also expanding. The influx of female users, who were previously underrepresented in the male-dominated market, has been particularly notable. Among new users in 2025, women accounted for 43.1%, narrowing the gap with men (56.9%) to about 13 percentage points.

By age group, new users in their 50s made up 20%. This increase is similar to that of the 30s and 40s age groups, demonstrating that interest in virtual assets is spreading across both genders and generations.

Meanwhile, the most traded asset among investors in 2025 was Ripple (XRP), followed by Bitcoin (BTC) and Ethereum (ETH). Tether (USDT) and Dogecoin (DOGE) also ranked among the top traded assets.

The most active trading time during the day was analyzed to be 9 a.m. The hottest trading day of the year was January 9, with a single-day trading volume of 20.86 trillion won. This surge is believed to reflect market expectations for pro-digital asset policies following the U.S. presidential election.

Investment methods are also evolving. There has been a shift from simple trading to an asset management approach. The number of users utilizing the 'staking' service, which allows users to entrust their digital assets for a certain period in exchange for rewards, has surpassed 300,000. Since the service launched in 2022, the cumulative rewards paid out through December 2025 have reached approximately 257.3 billion won.

The installment investment service 'Coinmoeugi,' launched in August 2024, has also quickly gained traction, attracting 220,000 users and recording a cumulative investment amount of 478.1 billion won.

Based on this user analysis, Upbit plans to accelerate platform advancement and enhance the user experience. An Upbit representative stated, "As digital asset investment has become a part of everyday life, we will focus on creating an environment where users can trade more safely and conveniently."