Dong-A University Wins Grand Prize at 'Cheongkkeul Company Employment Strategy Competition'

Seven Universities from Busan Participate
Recognized for Excellence in Company Analysis and Employment Strategy Presentations

The Dong-A University Career Plus Center (Director: Shin Yongtaek) announced on December 31 that the university's student representative team achieved the grand prize at the '2025 Cheongkkeul Company Employment Strategy Competition.'

This competition was co-hosted by Busan Metropolitan City, Korea Asset Management Corporation (KAMCO), and the Ministry of Employment and Labor, and organized by the Busan Employers Federation and Busan Economic Promotion Agency. It was held at the Busan City Hotel on December 23.

The competition was structured so that university students from the Busan area analyzed 'Cheongkkeul Companies' based in Busan and developed and presented customized employment strategies for them.

'Cheongkkeul Companies' refers to youth-friendly companies equipped with a work environment and organizational culture preferred by young people, as well as a reasonable compensation system. Busan Metropolitan City is implementing various policies and programs to discover such companies and strengthen connections with young people.

Approximately 200 students from seven universities in the Busan area, including Dong-A University, Kyungsung University, Dong-Eui University, Tongmyong University, Dongseo University, Pukyong National University, and Silla University, participated in the competition. One team from each university, selected through their respective preliminary rounds, advanced to the finals, resulting in fierce competition among the seven finalist teams.

Dong-A University systematically supported the preparation process of its representative team through the Career Plus Center. The center provided step-by-step guidance on setting directions for company analysis, establishing employment strategies, organizing presentation materials, and practicing presentations, thereby helping to enhance the students' capabilities.

Lee Donghyuk, a fourth-year student in the Department of Business Administration and the leader of the 'Smart Kids' team that won the grand prize, said, "The preparation process was not easy, but I was able to learn a lot while working on the assignment with my teammates. The time spent thinking and growing together remains a joyful memory."

Jang Miso, a consultant at the Career Plus Center who prepared for the competition together with the students, said, "I could see the students grow step by step, from company analysis to strategy development and presentation. I hope this experience will serve as a solid foundation for their future job search efforts."

Dong-A University students are posing for a commemorative photo after winning the grand prize at the 'Cheongkkeul Company Employment Strategy Competition.' Provided by Dong-A University