Uijeongbu Urban Corporation, under the jurisdiction of Uijeongbu City in Gyeonggi Province, announced on December 31 that it is recruiting companies to participate in the first ice surface advertising campaign for 2026 until January 2, 2026.
This ice surface advertising campaign will operate for approximately two months, from January 21 to March 20, 2026, and applications will be accepted until January 2. To apply, companies can download the application form from the 'Curling Arena Ice Surface Advertising Application Guide' in the announcements section of the Uijeongbu Urban Corporation website, complete it, and submit it via email. Applications received after the deadline will have their advertisements displayed for approximately two months starting from March 25, 2026.
Corporate logos installed on the ice surface of the curling arena will be directly exposed to spectators during games and various events, and will also be naturally promoted to external viewers through tournament broadcasts and video content. Especially, due to the nature of curling, where camera angles are focused on the ice surface, a high promotional effect can be expected.
The advertising fee is 940,000 won for a 48-day period (based on the minimum installation quantity of two logos), and holidays such as the Lunar New Year and Sundays, when the facility is closed, are excluded from the advertising period. However, considering that the facility is used by children and teenagers, industries deemed inappropriate may be restricted through an internal review process.
Kim Jangho, Acting President of Uijeongbu Urban Corporation, stated, "Ice surface advertising at the curling arena is a rational promotional method that leverages the characteristics of public sports facilities. It offers participating companies an opportunity to enhance brand awareness while providing a stable revenue base for facility operations. We look forward to the interest and participation of many companies."
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