Gmarket to Launch First "G-Rock Festival" of the Year on January 1... Hanwoo Up to 65% Off

Three Types of 5% Stackable Coupons,
Up to 15% Rewards

Gmarket and Auction announced on December 31 that they will hold a special promotion called "G-Rock Festival (Gmarket Jilleorak Festival)" from January 1 to January 3. In line with the "G-Rock Festival for the New Year" theme, the event will feature a wide range of products, from food to lifestyle goods, with exceptional benefits.

The highlight of the event is the "On-Air Hot Deal," which is released every midnight. Products featured in the latest G-Rock Festival commercial starring the band Jaurim, including Korean beef (Hanwoo), Korean pork (Handon), fresh foods, and winter snacks, will be sold at the lowest prices.

The main product on January 1 is the "Eommane Hanwoo (1++ grade) Select Cuts Special Offer." Various cuts such as yukhoe (beef tartare), stew meat, bulgogi, brisket, and sirloin will be available at discounts of up to 65%. Gmarket focused on sourcing high-quality Hanwoo and Handon at reasonable prices for this event. Other featured items include "Hansanggung Kimchi Seokbakji (2kg)" and "Shinsegae Food Olban Hot Dog (40 pieces)."

There will also be a "G-Rock Festival Special Price" available for 24 hours only. The main products on January 1 include ▲Vivaldi Park lift tickets ▲Jeju direct-delivery Hallabong oranges ▲Missha best-selling products (1+1 offer). On January 2, featured products are ▲Nike bags and ▲Tongyeong live scallops, and on January 3, ▲Atobarrier 365 Cream and ▲Jongkundang Vitamin C will be available.

To enhance shopping convenience, the "New Year’s Five Theme Zones" will also be operated. Shoppers can enjoy customized shopping based on their needs, such as ▲New Year’s Resolutions (health, books) ▲New Year’s Style (fashion, beauty) ▲New Year’s Cozy Home (living) ▲New Year’s Exciting Winter Break (travel, leisure) ▲New Year’s Grocery Shopping (food, daily necessities).

Additional discount benefits are also available. Three types of 5% stackable coupons (up to 2,000 won, 10,000 won, and 30,000 won off) will provide tailored discounts by price range, and up to 15% rewards will be offered for purchases of "Super Brand Day MAX" participating products from brands such as LG Household & Health Care, Aekyung, and Bullsone.

A Gmarket representative said, "As this is the very first G-Rock Festival to kick off 2026, we have carefully selected popular items such as Hanwoo and other fresh foods, as well as seasonal bestsellers that are highly preferred by customers." He added, "We have prepared a variety of discount benefits to ease the burden of shopping amid high inflation, so customers will be able to get the products they need for the new year at great prices."